If I asked you ‘what’s the colour of the sky?’ how would you answer? You’d probably say ‘blue’ without looking – but you’d be wrong in many cases.
The colour of the sky
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Notes
Childish things are more fun
An ode to childish The image above is a rendering by BMW, made after an idea by Eli, a four year old kid. It was his idea to have a BMW with 42 wheels, all-wheel drive, powered by no less than 19 Porsche engines, and comes with a trunk full of toys in which you […]
Sincerely social
Having hundreds of connections of LinkedIn, Twitter and Facebook is a bit like having a huge pile of businesscards: It’s irrelevant. Do you really know these people? Do they really know you? We often believe that these numbers tell us the score on how social we are, but more often than not they’re misleading. Starbucks […]
Write
I’ve been writing articles since studying graphic design, now some six years ago. Most of my articles are rubbish, boring, and by now, outdated. These items never see daylight though and are put in a folder called ‘articles’ on my desktop. But the thing is; I don’t necessarily write them to be proper, up to […]
What SEO can learn us
The notion that content is king is a myth, because it’s based on a fallacy, namely the following: ‘If you build something good, the customers will come themselves’. If that would be true, marketing wouldn’t be necessary. Content is important, but it’s not everything. Some people believe the consumer is king while others believe that […]
On over-servicing
‘Service’, seems to be a pretty big buzzword nowadays. Quotes like ‘serve, don’t sell’ make sense – but there’s a thing like over-servicing too, to a point where it might become anti-servicing. It first crossed my mind years ago, when I was taking back the bus in Sydney, Australia. This bus was old! Fine, but […]
Goodbye Gatekeepers
The creative revolution The sixties are long gone now, but a few things have survived remarkably well. The music of the Beatles, the Stones, Led Zeppelin, Jimi Hendrix and the Doors is still played today (in fact, these bands share an accumulated 60 million likes on Facebook), and there’s also the hipster subculture which keeps […]
Strategic lawn mowing
Have you ever heard about strategic lawn mowing before? It’s like normal lawn mowing – but smarter. You see, instead of just rolling out your lawn mower and mindlessly rushing to the closest patch of grass available, you stop and look over the about-to-be-cut lawn and analyse your battlefield. Think about the path you’re going […]
Sharing; viagra for the soul
There have been an abundant amount of researches to human behaviour; about which colours stimulates purchases and what kind of spontaneous humor works best – and a lot about why people share online. Yet, most of these researches presume that participants consciously know why they share, resulting in ‘sharing motives’, such as; ‘to build relationships’ […]
11 ways to boost your brainpower
Do new things Go wine tastings, go diving, I don’t know. Do something new. Don’t make life a time-serving routine. Sleep well Have at least 8 hours of sleep a day. It’s difficult but c’mon, get some discipline. Too many studies have shown that sleep is important. Do sport A bit obvious, though many people […]