“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.” That was said by Vince Lombardi. He was talking about American football, but the meaning of the quote could go way beyond that. Sport is many things; competition, business, […]
Justin Bieber – the kid with a whole legion of teenage girls behind him and an even bigger army of grownup misanthropes who hate him with a passion. Bieber makes an excellent target to bully, specially because of his elated fans. Though in a sense, his popularity is a form of democracy. Saying Bieber is […]
Often, the first think people shoot at you when at ad-contest is finished is the peculiar question “Did you win?”. And whilst it is questionable whether winning is key to a competition, it sort of makes the rest look less valuable. Besides, it kinda leaves a bad taste in your mouth to say you didn’t […]
Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard […]
I suppose April 2 is a good day to look back on the ‘not-so-serious’ announcements made yesterday, although most of them where made pretty seriously. ` LinkedIn The business-oriented social networking site filled the usual ‘People You May Know’ with some rather unusual names. Playmobile Apple Store This might actually have a chance of succeeding, […]
Listening to the old internet dail-up sound definitely takes me back to a time, not so long ago (10 years?) where I had to ask my parents every time if I could go on the internet. The computer would use the telephone line, so we couldn’t receive any phonecalls (and to be honest, I for one […]
Maybe I’m just being grumpy here but I can use a good rant since I’m getting really really tired from seeing the same faded faux Polaroid aesthetics all over again. All I see is old timey photoshopped images. I can understand people are trying to be cute but just because it looks ‘vintage’ and ‘antique’ […]
Most ideas jump into our brains at unexpected times, at unexpected places. (Having dinner at 6′ is an idea, and it’s one that occurs at an expected time and expected place but that’s not the kind of idea I mean. I’m talking big, honkin’ ideas.) The point is, creative ideas can’t be forced out (or […]
1. Zoom in and out on your subject in your mind. 2. Take up the perspective of an ant and a bird. 3. Look at your subject as if you were a priest/astronaut/prostitute. 4. Examine your subject wearing pink glasses. 5. Lie down on the floor. 6. Hold your breath for 30 seconds. 7. Put […]
Putting these ad-legend quotes together made a sort of quick guide to the act of stringing words together. The headline “On the average, five times as many people read the headlines as read the body copy.” David Ogilvy “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” […]