Virtual Racing School case study

Online marketing is more simple than ‘experts’ make people believe, and to demonstrate that I’ve showed a simple campaign from Virtual Racing School on the biggest marketing blog from the Netherlands; Marketingfacts. With this article you do a campaign yourself within an hour, so you’ll learn how online advertising works, and what you can measure with it.

The original Dutch article is here, a translated PDF of the article is downloadable here.

Latest

Searching for meadows

Searching for meadows

Our new home in the Netherlands sits in a mundane residential area full of young families like ours. The street name comes from made (‘meadow’), still referring to a field that once lay here and now survives only in the name. And cycling through the villages around Hattem, I keep meeting names like it. Nearby […]
August 5, 2026
Degrees of wealth

Degrees of wealth

In eight years of living in China, taxi drivers or older colleagues loved to ask, “Which is better, the Netherlands or China?”, hoping for a single insightful answer that would explain everything. And now, back as a resident in the Netherlands, people ask the mirrored version: do I miss living in China? Neither question is […]
July 11, 2026
Goodbye to Guanyin

Goodbye to Guanyin

It’s a Saturday morning, and we’re in a taxi on the way to the airport. My clothes cling to my body and already reek of sweat, and that’s even before our 12-hour flight has started. Today I woke up at 5:30 to get up early and throw away the last furniture and items we used […]
June 30, 2026
Half a Jin, Eight Liang

Half a Jin, Eight Liang

Learning Chinese, or any language, makes you more aware of language in general. And one thing that surprised me is that, despite Mandarin being so different from my mother tongue (Dutch), both languages reach for the same units when weighing things: the kilogram (公斤, gōngjīn) and the half-kilogram (斤, jīn). It’s a small thing, but […]
June 24, 2026