This is a produced concept and execution for Greenpeace at the festival of Lowlands. Greenpeace wanted an activation that was both nice to compete in, as well as nice to watch. As they were campaigning with “Save the Arctic”, we turned Lake Lowlands into icebergs with oil rigs, which visitors had to ‘steal’. They repeated the concept for several years.
Greenpeace op Lowlands 2013 from Jaap Grolleman on Vimeo.