LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

The Lies We Tell

The Lies We Tell

I left my hometown when I was 19. After nearly two decades in a dozen Dutch cities, Sydney and Shanghai, I’m back. I push Hasse’s stroller and see once again these streets and buildings that are old yet ever new. Everything is closer than I remember it, distances I travelled as a teenager seem now […]
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Dit is ook China review

Dit is ook China review

‘Dit is ook China’ by Cindy Zhu Huijgen isn’t a perfect book. And yet it’s enjoyable, and when you turn the last page and close it, you’re — rather than feeling relieved — you’re just glad you read it, and you’re glad you’re a person who reads books. Before starting, I was a bit discouraged […]
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Travel plugs

Travel plugs

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Twenty-three years

Twenty-three years

In June we moved back to the Netherlands, six suitcases across 8000 kilometres, and after a brief spell at my parents’ place, we moved into our own home. This second move also involved putting down carpet, curtains, buying appliances and furniture — so that our new garage quickly filled with cardboard boxes and other packaging […]
August 29, 2026