LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

Torrential rain and colorful umbrellas

Torrential rain and colorful umbrellas

I was planning a bike ride, but then saw it was drizzling, so I carried Hasse outside — underneath an umbrella — to go get a coffee. Yet the rain was so heavy we just hid underneath the canopy in front of a supermarket to see some of the chaos unfold. I’ll miss these streets […]
May 25, 2026
Streetside in the AI Park

Streetside in the AI Park

Be skeptical of sweeping stories about China, regardless of how good or bad they portray things. The technological advancements mentioned in the news may be even more profound in reality, but not as widespread as shown. The GDP growth has lifted hundreds of millions out of poverty, but real wealth is mostly concentrated in coastal […]
May 16, 2026
Clothes Making Clouds

Clothes Making Clouds

There are so many ways to define Shanghai, yet a few popular icons do a lot of the talking. As the international metropolis and a symbol of China’s rising economic power, there’s the Lujiazui (陆家嘴) skyline — with the Oriental Pearl Tower (东方明珠) and high offices of Chinese and multinational corporations. There’s the Maglev train […]
May 5, 2026
Passing on the Baton

Passing on the Baton

Day 2876 in Shanghai and I’m walking with Hasse on Dongdaming Road (东大名路) in the Hongkou district. In 2018, I lived next to this road; here I registered my first Chinese bank account, bought my first baozi in a FamilyMart, and it’s here that I photographed so many random things because Shanghai was all new […]
April 13, 2026