With the move to the new campus in Shanghai, we designed new coffee cups with wordplays or simply encouragement.
Interior at GoEast
Interior design for GoEast at their new campus on Changle Lu in Shanghai. From this whiteboard sketch, to reality.
Shirts at GoEast
Shirts designed for GoEast Mandarin, with Pinyin: Hanyu Xuesheng (Chinese student) And Hanzi characters 请跟我说汉语 (Please talk Chinese with me) 一心一意学习汉语 (Studying Chinese with heart & soul) As well as simply a logo.
Shuǎng at GoEast
爽Shuǎng in Chinese means ‘feel good’, and since the new GoEast Mandarin campus is on Shanghai’s 长乐路 (Road of Eternal Happiness), I replaced the four X’s with four infinity signs (∞), so it’s like `infinite feel good` (无限爽). Scary to paint on a wall though!
GoEast Mandarin is a top Chinese language school, online and in Shanghai — with effective and fun teaching. I studied there, but felt that their communication lacked behind the quality of their teaching, and looked all the same as all language schools in Shanghai. My time was primarily spend on three things: Optimizing existing assets […]
Event posters at GoEast
GoEast holds events, offline in Shanghai and online (since the start of covid).
Mini-Documentary for GoEast
For GoEast Mandarin I planned, shot, edited & subtitled a mini-documentary about working in China using the Chinese language, interviewing several foreigners with intermediate+ Chinese language schools, and one Chinese native.
Timberland Project Better
At KesselsKramer I worked with Timberland for the global rollout of a new slip-on shoe, which was named Project Better. KesselsKramer was involved right from the start when the prototype wasn’t finished yet, and was involved with everything from naming to concept testing with consumer research across multiple countries. Project Better: Striking in its simplicity, […]
WRI: Generating appeal for plant-based dishes
Can we increase appeal for plant-based foods by simply renaming the dishes? The World Resource Institute, which works together with multinationals like Unilever, NASA and Google, approached Seventy Agency to mitigate the rising trend of meat consumption in China, as beef is very polluting to the climate. Together, we formed the tasks of generating new […]
Hershey’s Kisses on the Bund
Increasing Hershey’s share in wedding candy market on top of a brand image facelift Hershey’s wanted to increase its share in the wedding candy market in China (a huge market). Both online and offline sales, plus PR where an integral part of the campaign. KISSES ON THE BUND Couples where to showcase their love and […]