Exhibition initiated & curated at GoEast Mandarin. Planned June 2021, photographed July & August 2021, exhibited September 2021. In Michelangelo Antonioni’s documentary Chung Kuo, an Italian camera crew travels through China in 1972, and all they do is point the camera at things and people, and film. Antonioni remarks on Shanghai: ”It has changed […]
With the move to the new campus in Shanghai, we designed new coffee cups with wordplays or simply encouragement.
Interior design for GoEast at their new campus on Changle Lu in Shanghai. From this whiteboard sketch, to reality.
Shirts designed for GoEast Mandarin, with Pinyin: Hanyu Xuesheng (Chinese student) And Hanzi characters 请跟我说汉语 (Please talk Chinese with me) 一心一意学习汉语 (Studying Chinese with heart & soul) As well as simply a logo.
爽Shuǎng in Chinese means ‘feel good’, and since the new GoEast Mandarin campus is on Shanghai’s 长乐路 (Road of Eternal Happiness), I replaced the four X’s with four infinity signs (∞), so it’s like `infinite feel good` (无限爽). Scary to paint on a wall though!
GoEast Mandarin is a top Chinese language school, online and in Shanghai — with effective and fun teaching. I studied there, but felt that their communication lacked behind the quality of their teaching, and looked all the same as all language schools in Shanghai. My time was primarily spend on three things: Optimizing existing assets […]
GoEast holds events, offline in Shanghai and online (since the start of covid).
For GoEast Mandarin I planned, shot, edited & subtitled a mini-documentary about working in China using the Chinese language, interviewing several foreigners with intermediate+ Chinese language schools, and one Chinese native.
At KesselsKramer I worked with Timberland for the global rollout of a new slip-on shoe, which was named Project Better. KesselsKramer was involved right from the start when the prototype wasn’t finished yet, and was involved with everything from naming to concept testing with consumer research across multiple countries. Project Better: Striking in its simplicity, […]
Can we increase appeal for plant-based foods by simply renaming the dishes? The World Resource Institute, which works together with multinationals like Unilever, NASA and Google, approached Seventy Agency to mitigate the rising trend of meat consumption in China, as beef is very polluting to the climate. Together, we formed the tasks of generating new […]