WRI: Generating appeal for plant-based dishes

Can we increase appeal for plant-based foods by simply renaming the dishes? The World Resource Institute, which works together with multinationals like Unilever, NASA and Google, approached Seventy Agency to mitigate the rising trend of meat consumption in China, as beef is very polluting to the climate. Together, we formed the tasks of generating new […]

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GoEast Mandarin

GoEast Language Center is one of Shanghai’s premium Mandarin language schools, with effective and fun teaching. I studied there, but felt that their communication lacked behind the quality of their teaching, and looked all the same as all language schools in Shanghai. My time was primarily spend on three things: Optimizing existing assets (mainly websites […]

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Hershey’s Kisses on the Bund

Increasing Hershey’s share in wedding candy market on top of a brand image facelift Hershey’s wanted to increase its share in the wedding candy market in China (a huge market). Both online and offline sales, plus PR where an integral part of the campaign. KISSES ON THE BUND Couples where to showcase their love and […]

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Greybox Coffee Shanghai Xintiandi store opening

Greybox is a coffee chain with fifty locations, trying to beat coffee giants in China such as Starbucks (3000 stores) Luckin (500 stores) and Costa (500). Each of these chains says they’ve got the best beans and machines, but only Greybox goes so far that they make extreme HR investments. So why not treat baristas […]

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4&5 mei vrijheids-pin

In a multi-year campaign approach for the National Committee 4 and 5 May (Memorial and Liberation Day in the Netherlands), the theme of freedom was put central; on how valuable it is that we live in freedom in the Netherlands since the end of the Second World War. But also how we must together support […]

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Citizens of the Bowery

The Bowery is a lively neighbourhood in New York, thanks to a close-knit community. For a hotel that’s about citizens of the world, it made sense to highlight the citizens of the Bowery — and so KesselsKramer teamed up with photographer Christelle de Castro to honour the locals on the new 22-floor hotel: “Welcome to […]

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Promoting Positivity

Since 1983, Provamel has been a pioneer of turning plants into delicious plant-based drinks and yogurt alternatives. All its products are organic and thus GMO free, produced in a CO2-neutral way, and all of Provamel’s soya, almonds, oats, rice and hazelnuts are sourced in Europe. In short – it’s tasty, good for you and the […]

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LIFE’S for living

There’s a sport that’s more popular than football, that has more participants than basketball, and that can be more beneficial than going to the gym. It doesn’t feature in the Olympics, and it doesn’t need medals. Lotto, the leading Italian company in footwear and clothing for sports and leisure, believes it’s time to embrace the […]

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Fundraising campaign for Greenpeace

The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas’ is nine out of ten times: ‘nothing’ (‘Niks’). That’s why KesselsKramer came up with a solution for this problem. For Greenpeace we designed the ideal gift […]

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Never stop playing

School, sports, piano lessons, homework, career, a bigger house, new smartphone, like, share, tag, share. Kids need to do more and more, and we play less and less. But playing is not only fun, it’s also very important. Jantje Beton thinks it’s time to wake up the Netherlands with a message to both young and […]

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