OBL in ads

Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard to find.

Oh well, here’s 22 ads of OBL before American forces planted a bullet in his head. Some good, some bad, but I’ll leave that judging to you.

Latest

Clothes Making Clouds

Clothes Making Clouds

There are so many ways to define Shanghai, yet a few popular icons do a lot of the talking. As the international metropolis and a symbol of China’s rising economic power, there’s the Lujiazui (陆家嘴) skyline — with the Oriental Pearl Tower (东方明珠) and high offices of Chinese and multinational corporations. There’s the Maglev train […]
May 5, 2026
Passing on the Baton

Passing on the Baton

Day 2876 in Shanghai and I’m walking with Hasse on Dongdaming Road (东大名路) in the Hongkou district. In 2018, I lived next to this road; here I registered my first Chinese bank account, bought my first baozi in a FamilyMart, and it’s here that I photographed so many random things because Shanghai was all new […]
April 13, 2026
Arriving at an emotion

Arriving at an emotion

Before moving to China, I wondered what it’d be like to live in an entirely different environment — and it was the same for holidays like Cambodia or Vietnam, or when Hasse was born. You try to imagine these things and how they’d make you feel, how you’d react, or what they’re like. But everytime […]
April 10, 2026
People of Nantong

People of Nantong

I’m carrying Hasse around in Nantong (南通), in the historical block surrounded by the Haohe River (濠河) — while Eva in the hospital visits a sick relative. Hasse, being a seven month old baby, is a true 显眼包 (eye-catcher), so dozens of bypassers turn their head or want to touch her (which I quickly have […]
April 4, 2026