OBL in ads

Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard to find.

Oh well, here’s 22 ads of OBL before American forces planted a bullet in his head. Some good, some bad, but I’ll leave that judging to you.

Latest

Twenty-three years

Twenty-three years

In June we moved back to the Netherlands, six suitcases across 8000 kilometres, and after a brief spell at my parents’ place, we moved into our own home. This second move also involved putting down carpet, curtains, buying appliances and furniture — so that our new garage quickly filled with cardboard boxes and other packaging […]
August 29, 2026
Searching for meadows

Searching for meadows

Our new home in the Netherlands sits in a mundane residential area full of young families like ours. The street name comes from made (‘meadow’), still referring to a field that once lay here and now survives only in the name (just how the name Shanghai refers to a river that no longer exists). And […]
August 5, 2026
Degrees of wealth

Degrees of wealth

In eight years of living in China, taxi drivers or older colleagues loved to ask, “Which is better, the Netherlands or China?”, hoping for a single insightful answer that would explain everything. And now, back as a resident in the Netherlands, people ask the mirrored version: do I miss living in China? Neither question is […]
July 11, 2026
Goodbye to Guanyin

Goodbye to Guanyin

It’s a Saturday morning, and we’re in a taxi on the way to the airport. My clothes cling to my body and already reek of sweat, and that’s even before our 12-hour flight has started. Today I woke up at 5:30 to get up early and throw away the last furniture and items we used […]
June 30, 2026