(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

Passing on the Baton

Passing on the Baton

Day 2876 in Shanghai and I’m walking with Hasse on Dongdaming Road (东大名路) in the Hongkou district. In 2018, I lived next to this road; here I registered my first Chinese bank account, bought my first baozi in a FamilyMart, and it’s here that I photographed so many random things because Shanghai was all new […]
April 13, 2026
Arriving at an emotion

Arriving at an emotion

Before moving to China, I wondered what it’d be like to live in an entirely different environment — and it was the same for holidays like Cambodia or Vietnam, or when Hasse was born. You try to imagine these things and how they’d make you feel, how you’d react, or what they’re like. But everytime […]
April 10, 2026
People of Nantong

People of Nantong

I’m carrying Hasse around in Nantong (南通), in the historical block surrounded by the Haohe River (濠河) — while Eva in the hospital visits a sick relative. Hasse, being a seven month old baby, is a true 显眼包 (eye-catcher), so dozens of bypassers turn their head or want to touch her (which I quickly have […]
April 4, 2026
Cozy market alleys and pot stickers

Cozy market alleys and pot stickers

We’re in  Zhuqiao Village (祝桥镇), again. I love these old streets, filled with market stands or scooters and trikes parked everywhere. These alleys are so full of life, devoid of big brands with their uniform protocols and brand guidelines. And because the whole scale of it is smaller than modern shopping malls, everything feels so […]
March 31, 2026