(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

A Dam in Yuliang

A Dam in Yuliang

After Zaotai Village, we’re driving around the Huangshan (黄山) area, which is surrounded by dozens of historical towns, and we’re trying to pick the least touristified ones. Today we’re in Yuliang (渔梁村), a village dating back to the Sui Dynasty (1500 years ago). What was a mere settlement started to become really wealthy around 600 […]
February 14, 2026
The Last Road To Zaotai

The Last Road To Zaotai

The road becomes too small for cars to drive on, so we park, pack our bags, and continue on foot. Two donkeys are waiting where the path starts, and they — like us, are going to the abandoned village of Zaotai (皂汰村). We departed in the morning from our hostel in Sanyang (三阳镇), a village […]
February 13, 2026
The Path and Meaning

The Path and Meaning

“We walk down the path in Xikeng.” Three years ago, I started a note with that sentence. We visited a row of villages in the south of Zhejiang, and Xikeng (西坑) was at the end of the day — the least touristified town of them all. The village had dozens of old buildings, sliced by […]
February 4, 2026
Kunshan Diorama

Kunshan Diorama

Today, I’m visiting Zhengyi Old Street (正仪老街) in Kunshan — a city wedged in between Suzhou and Shanghai. This old street is a leftover slice in between other parts properly planned by the city. On the horizon, I can see construction cranes, as if they are threatening the area; ‘we are coming to you next’. […]
January 17, 2026