(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

A candle in Minnesota

A candle in Minnesota

It’s Wednesday morning, and I’m in Saint Paul, Minnesota, attending the morning mass at St. Bernard’s church. It’s about twenty years since I last attended a mass, and the first time I’ve ever done so voluntarily. I’m sure I’m drawn to this church near my Airbnb, compelled to go in, but I find it hard […]
June 14, 2026
Revisiting Columbine

Revisiting Columbine

Growing up in the Netherlands, it’s not immediately obvious (even to myself) that the history of the United States is also partly mine, but through TV series and movies — as well as the news — it’s also a country I lived in and grew up in. And unlike presidential elections or the September 11th […]
June 8, 2026
Rich People Park

Rich People Park

We’re in TaiKoo Li QianTan (前滩太古里), a brand new, high-end shopping mall near the Huangpu River in Pudong. It’s a beautiful complex with four levels, viewing bridges, walls of white steel and vertical gardens (the first I’ve seen that actually look like on an architectural drawing), and paths of bright bricks alternating with patches of […]
June 5, 2026
Torrential rain and colorful umbrellas

Torrential rain and colorful umbrellas

I was planning a bike ride, but then saw it was drizzling, so I carried Hasse outside — underneath an umbrella — to go get a coffee. Yet the rain was so heavy we just hid underneath the canopy in front of a supermarket to see some of the chaos unfold. I’ll miss these streets […]
May 25, 2026