The second weekend of March in the Netherlands

Yesterday was the warmest 8th March ever in the Netherlands, and today the temperature rose even further. Fluctuation happens every year, but thirteen of the fourteen warmest years on record have all occurred in the 21st century, and we’re only fourteen years in. If you want to show your ignorance, there’s no better way to […]

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The things we write today, will they still be read in 174 years?

Here’s a close-up of the newspaper I found in an antique shop in Leiden. It’s from the Tenth of January, 1840, and printed with movable type, so you can really feel the words pressed into the paper. A lot of manual labour was put into making this newspaper, without all the eases of publishing we […]

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The advent of visual

India’s population of more than 1.2 billion people speaks a few hundred different languages. 112 of those languages are spoken by more than 10,000 people, and 30 languages in India have over a million speakers. Then, just take in consideration that more than a quarter of the population is illiterate. So, if you’re an advertising […]

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The perfect lenght

Ideally, a novel is just one idea long. Which is also the perfect length for movies, dinners, albums, advertising campaigns and blogs. Anything. And the perfect chapter, scene, dish, song, advertisement or post, is one idea as well. On a smaller scale; the perfect sentence adds one idea to the paragraph. In its turn, the paragraph […]

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On Paul Walker & Roger Rodas: Some sense instead of sadness

As sad at the passing of Paul Walker and Roger Rodas is, I’d like to use this as an opportunity for sense. People who drive like idiots on public roads cause pain and  suffering. Both Paul Walker and Roger Rodas leave behind a wife and kids. I’m glad they didn’t take any innocent bystanders with […]

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Et tu, Brute?

I love reading. When a percipient writer penned down his words with perfection, I love reading. Writing in its good form is thinking on paper, and speaks directly to me in beautiful words. I love that. I love it when I read intelligence, expressed in a clear, simple, brief and human way. Reading good writing […]

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We’re building our successors

Quake 3 is a first-person shooter video game – launched back in 1999 – that came with the innovation that the bot AI (artificial intelligence) could learn and adapt new scenarios and situations, based on tactics that worked and didn’t work. Basically; the longer you played, the more it would learn about you. Matches usually […]

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A low price is a terrible premise

The five biggest supermarkets in the Netherlands – with a 70% market share – are all saying they’re the cheapest. If such a thing could be measured, clearly four of them would be wrong. But I must agree with them; they’re cheap. The cheapest thing they’re selling is their brand image. So, I’m glad the […]

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