On good taste

Although I don’t admire it, I am amazed by the one euro hamburger; how does someone manage to turn a profit on this? There’s a gherkin (albeit small), bread (two pieces of them, with grains on top), ketchup and mayonaise (which in itself consist of many ingredients, too), and there’s the burger itself. There’s also […]

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We have power

In the night of 29th to 30th October, 2012, Hurricane Sandy reached the isle of Manhattan in New York. Due to flooding, a transformer of Con Edison exploded on 14th Street, causing a huge power loss in Lower Manhattan. More than one million New Yorkers were left without power, some over eleven days long. For […]

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Create vs. consume

There’s a mantra for writers that says one can only be a good writer if he or she writes lots, but reads even more. Some Japanse painters observe for hours, only to paint the object in mere minutes. Others, argue you can only become good by doing, whatever the skill. Whatever the balance, or theory, you […]

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One year Vandebron

On my first day at Vandebron — or Republiq, as it was then called — I had to construct a password that contained numbers, for which part I picked the date, ’10_2’, which is today. Working here, as a writer, blogger, brand journalist — or whatever you would could call what I do — is […]

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Innovating as form of protest

When the clutch of his Ferrari 250 GT failed, Ferruccio Lamborghini had enough. The Italian, rich from building tractors, had already returned four times that same year to the factory in Maranello. With his fifth return, he stepped to the office of the twenty year older Enzo Ferrari, to tell about the woes of the […]

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A few things about blogging

The past five years I’ve spent a lot of time blogging. Yesterday, during the fourteenth edition of Pancart, I got to share some of the things I’ve learned from that, with an momentous bunch of people, from Switzerland, Namibia, South-Africa, India, Hungary and France. In Amsterdam. This is my presentation from yesterday, in, obviously, a blog post. […]

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Searching for a windmill in Google Streetview

Mid­-February this year, I joined the startup Vandebron as a copywriter, two months before its launch. The small team was working at full speed to meet the deadline for launching the world’s first online peer­2­peer energy marketplace. In joining I had little time to learn, so I figured out the things I didn’t fully understand […]

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Can saving the world please be fun?

Last Sunday I was at the People’s Climate March, in Amsterdam. I really enjoyed the songs, the insights, the jokes, and it was fantastic to see so many people committed for a better climate. I’m committed as well, although I don’t bring banners. Saving the world should be fun, otherwise it’s not going to happen. Calling […]

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On the absurdity of being a vegetarian

I’m not religious. I don’t go to clubs. I don’t like patriotism and I don’t like people who are lazy or inconsiderate. I don’t smoke and I think watching television is a waste of time. Yet of all things, most often I need to explain why I don’t eat meat. There’s a stigma on vegetarianism, as if – […]

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Why I like writing

Whether spoken out or written down, I love words to a great deal. Put in form like the 1843’s tale The Ugly Duckling, the video-game Heavy Rain or the movie Zodiac, words tell us so much. And stories entice me. I love reading about the Black Dahlia murder, the life of Vasily Zaytsev or the […]

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