This morning I watched Michael Palin visiting Shanghai in 1988. He just walks around the city of 12 million people and it’s fascinating. At three minutes there’s a car trying to get through a narrow street. At five minutes, a Chinese medicine store. At six, a Chinese duo spoke English and told Palin they liked […]
I’m a simple guy and I like simple things. I like books that are easy to read, wine that is easy to drink, and insights that I instinctively know are true. I grew up in a small town and never went to university, so maybe I’m just too dumb to understand why some advertising proposals […]
This is just for fun, ok? A big part of my job in Shanghai revolves around e-commerce, especially Tmall — which owns over half of the online retail market in sales volume. So browsing through Tmall on a daily basis, I couldn’t help but notice the vivid colours, and how they’d create interesting swatches. It started […]
Originally written in Dutch on Marketingfacts. I’d like to talk about telecom providers who work with influencers, but communicate from a noreply email address, or have a ten minute telephone queue. About how every energy provider wants an app. About how the internet is about to burst with well-meant selfie campaigns and Facebook live-sessions and blogs that […]
Since the beginning of 2018 I’ve been collecting quotes, articles and reports from many tweeps and organisations like BBH Labs, the IPA and Thinkbox, who — to me — are a valuable goldmine of information. Here’s a list of most of what I found useful (work in progress). Resources
To all that has been said about content marketing, I’m going to add one sentence, fifteen examples, and one paragraph. In essence Content marketing is simply the function of your product or service, put into a media format that you can share. Ten examples 1) RevZilla — Helps you to buy the perfect motorcycle clothing Product: A […]
In the 1980 science book Cosmos, Carl Sagan wrote about how a newspaper asked an astronomer to write a five hundred word article on whether there was life on Mars. The astronomer dutifully replied through telegram: “NOBODY KNOWS”, repeated two hundred and fifty times. It was the most honest answer possible, but people wanted answers nonetheless, […]
Online marketing is more simple than ‘experts’ make people believe, and to demonstrate that I’ve showed a simple campaign from Virtual Racing School on the biggest marketing blog from the Netherlands; Marketingfacts. With this article you do a campaign yourself within an hour, so you’ll learn how online advertising works, and what you can measure with […]
The first commercial computer sold in the United States was the UNIVAC in 1951. Supplied with 125 kilowatt, it could do 1,905 operations per second, which translated into 0.015 operations per watt-second. That last metric wasn’t very important for the UNIVAC, since power wasn’t a bottleneck as much as performance or weight was. With 5,000 […]
Yesterday, plenty of brands jumped onto the International Women’s Day bandwagon, and among the worst I’ve seen are McDonald’s, which turned it’s golden arches upside down, and BrewDog, which released a pink label for their beer. If only equality was that easy. While these are extremely superficial attempts to grab some retweets and likes, they […]