It’s a cold Saturday morning in January and m⁠y body is tired from a two-week business trip, but my mind yearns for this. I park the car at Lake Meadow. Las Vegas does not make me appreciate humanity in the slightest, with its pursuit of idle pleasures. It’s a city made for tourists, not residents. […]

I am not sure, which or who changes faster; cities or people. Cities never change all at once, but rather block by block. This is how cities keep their character, although they constantly evolve. And maybe people aren’t so different. People say Shanghai changes so fast, but its DNA hasn’t changed in over 150 years. […]

Circe sits in front of a mirror and holds a cup to Odysseus. It’s a painting by J.W. Waterhouse, and also the background of a classical music playlist on YouTube. I clicked on it because I saw Circe on the thumbnail — about who I had just finished reading the book by Madeline Miller. When […]

Written: August 2022 — Updated: August 2024 Open any history book or article about Shanghai and you’ll probably read something condescending along the lines of “Shanghai was a backwater fishing village until the foreigners came in the 19th century.” And it evokes a visual image of fishermen on the banks of an empty yet huge […]

Before departure, we had read about Cambodia’s mind-blowing temples and mystical sunrises, beaches with pristine sands and crystal-clear waters. Superlatives piled onto adverbs. But we also read about how dangerous the traffic would be. That even crossing the street would be difficult. Pickpocketing and bag snatching is common. Bus operators sell more tickets than they […]

Every day I cycle to work from Chuansha (川沙) through Tangzhen (唐镇) to Zhangjiang (张江), a 7-kilometer ride. And in between Tangzhen and Zhangjiang, I cross the Shanghai Outer Ring Road (外环高速公路). It’s currently under construction, with a new additional, elevated road being built on top of it — which makes the border even more […]

Yesterday I finally got to reading Iron & Silk, about Mark Salzman teaching English in Changsha (长沙) in the early 80s. And even though Salzman seems like a great guy, he does not make for a great writer, and to me, his book feels more like a bundle of anecdotes rather than literature. This isn’t […]

There are a ton of application sites out there but I think they’re all horrible. I searched for jobs three times: 2014 (before graduation), 2016 (desire to change jobs in the Netherlands), and 2018 (desire to move to China) — and from those three runs I do not doubt that I’ve sent well over 100 […]

Bugs fly around my head and in front of my phone, disrupting its auto-focus function. To get a sharp picture, I need to wave my hand to chase them away, then quickly take a shot before they return. With Harry den Hartog, I’m walking the Pingwang Line (平王线), a 45-minute drive out of Shaoxing. It’s a […]

Five years ago I was also in Wuxi (无锡), on the same peninsula that sits in between two north bays of Taihu Lake (太湖). But five years ago, I just went here because I looked at Google Maps, saw a green patch and figured there’d be some nature. I couldn’t speak or read Chinese, didn’t […]

When I was back in the Netherlands last month, one thing I often heard was that people see China as a scary country. And I don’t want this to be some justification for all of China’s flaws — nor whether you should agree with it. If you’re a journalist, China can be scary — but […]

Two out of three trees in Shanghai are London plane trees. City planners call it a supertree. Its secret is its peculiar camouflage-patterned bark, which peels off in quick succession, allowing the tree to ‘clean’ itself from pollution. As a result, it has a high tolerance to pests and diseases, and captures smog and carbon […]

I’ve now been working in Shanghai for over 5 years, and 14 months in a Chinese company using Mandarin as the main working language. So here I list the lessons I took from the past year — many things I should have done better, or things I’ve seen happen in other companies through stories from […]

This is my first time in the United States. It’s just a business trip and we don’t really go anywhere, but I’m super excited. Despite being from the Netherlands, I’ve grown up with the USA around me. Movies, TV series, music, brands, video games. Names of states and cities that I’ve never been to feel […]

Apart from Huangshan, I’ve never heard anyone say they’re going on a holiday in Anhui. I often hear Chongqing, Changsha, Qingdao, Beijing, Sanya, and the nearby province of Zhejiang is popular for people in Shanghai — but never in five years has anyone said Anhui. All I hear about Anhui is that it’s poor. If […]

My parents never forced us to believe, and if they ever told us stories from the bible I don’t remember it. But we did have to go to church. No devotion was demanded of our minds, it was just our bodies that had to be there. We were all three baptized; my sister, brother and […]

This was a pure coincidence but near Haining (海宁) we went to the riverside & saw people waiting. A shushu said the tide is coming in. Ten mins later we saw the Qiantang River colliding with the tide from the East China Sea. Sure there’s a metaphor for life in there somewhere. The 观潮-crowd: And […]

Friend: “One of my relatives owns a steel factory in Zhoushan. He earns so much money, he sells that stuff to companies abroad, but for his staff, it’s dangerous work. Sometimes one of his employees dies, they just give the family 200万 RMB and let them shut up. If they take the money, they cannot […]

I’m cycling through my hometown and the places of my youth, and it’s impossible not to get romantic. The pond we used to feed the ducks with our mom and later fish on our own, the field where we played football but had to watch out for dog poo, and the outdoor swimming pool that […]

I’m in my hometown in the Netherlands, a small city of around ten thousand people. And yet these words are still very much about China. Normally in this space, you’ll find me looking at China through foreign eyes, but like many people who have lived abroad for a long time, I now also feel a […]

Update: As of March 1st, 2025, this route is no longer accessible. We’re in Anshan Village (安山村), a two hours drive south of Shaoxing (绍兴) in Zhejiang. There’s an old walking path here (安山古道) here that’ll soon be flooded by the placement of a dam — so a colleague advised me to walk it, now […]

When I was in art academy, the vaguest class we had was on concept development (‘workshop activity’, or in Dutch ‘atelier practicum’), and one part of it was just collecting pictures, which we’d then discuss personally with the teacher. This was always on Mondays and the continuous struggle of it is burned in my mind. […]

In 2017 I decided I wanted to move to China and I started to prepare myself, trying to understand the culture and market. I had nobody to really guide me, so I read books from several categories; Online media on how to do marketing in China. Most of these books were kinda nonsense that didn’t […]

Sometimes, a person does great things abroad and makes history — all while remaining virtually unknown in her or his home country. I guess this happens to some vloggers or gamers now, but my best example would be Henk Sneevliet (马林), who in 1921 guided the formation of the Communist Party of China. Except for […]

Mandarin version by Misaka Clover | Japanese version   The first time I came to Shanghai, in 2017, I was amazed by how developed the city was. My only other Asian experience was Mumbai, and compared to that, Shanghai was clean and organized. I was amazed by how you could pay for a laundrette with […]

Written for Dao Insights Last week, a colleague told me she’s from the same hometown as Zhou Enlai (周恩来 the first Premier of the People’s Republic of China): Huai’an (淮安) in Jiangsu province (江苏省). I had never heard of that place, and it’s the same thing when people tell me they’re from Kaifeng (开封) or […]

Written for Dao Insights You might have come across lots of fruits produced by Alibaba’s PR labours, parading its sustainability efforts done for this year’s Double 11, which coincided with COP26. CampaignAsia wrote Double 11 was less about the discounts and that sustainability is top of mind. Other English media outlets such as Reuters, SMCP, […]

Most sports journalists ask dumb questions, like they’ll ask an athlete “Do you look forward to the match?” — and travel writing often lacks specifics, stacking superlatives: “The waterfall was amazing, and the forest stunningly beautiful.” Each way of writing or topic has its own problems. China writing is often caught in one of two […]

‘Nine dikes port’ (九圩港) lays on the outskirts of Nantong, cornered by highways and the ever-expanding industrial harbor of the city. The area is a collection of vegetable gardens and rural houses, tied together by one-car-width roads, and it feels a bit like a campsite. Everyone who enters changes. They soften up, forget about work, […]

This month I watched two nationalistic war movies, which use nationalism not just as a backbone to a story, but also because it sells. First; ‘Operation Red Sea’ (红海行动) is a Chinese war movie from 2018, and stands part for a larger phenomenon, namely China’s newly found identity and its nationalism which it no longer […]

If you read media like SupChina, Sixthtone or ThatsMag, you’ve probably run into some of these headlines: “Proposed immigration changes spark racist backlash in China” ‘Draft law sparks online racism’ “Immigration plans spur hateful comments” “Netizens outraged over proposed permanent residence rules” “Backlash in China over draft rule on permanent residency for foreigners” We would […]

In ‘The Nurture Assumption‘, Judith Rich Harris challenges the idea that children are mainly formed by their parents. In 462 pages, Harris goes over many ideas, the main one being that the environment in which children grow up has a much bigger influence on children’s future than their parents. It’s an appealing idea that should […]

Money is the invisible friend (or foe) that appears in every story. Janet, born in the 1970s Janet teaches about foreign-invested joint ventures in China at Fudan University. At the start of her lecture, she introduces herself starting from present to past. She now travels around the world advising big multinationals — but her roots […]

A bit of context: I studied the major advertising from 2010 to 2014 at the Willem de Kooning Academy (WDKA) in Rotterdam, and since 2019 I teach Branding at the Shanghai Institute of Visual Art (SIVA). Despite the distance, both schools are actually very similar: The student’s age is the same and they have similar […]

Lots has been written on apps like WeChat or Tmall, but rarely articles zoom in on details. I’ll pick four functions here showing how well everything works together. These apps are not thrilling, but extremely functional. Mind you, these functions are used daily — not just by people handy with phones but most people between […]

People rarely mistake strategy for tactics, but one of the most common mistakes in marketing strategy (or any kind of strategy) is confusing tactics for strategy. When prompted, most people can’t really tell the difference — but knowing the distinct difference between the two makes your strategy (and following tactics) infinitely better. Creativity without strategy is […]

Western companies looking to expand their business often underestimate the competitiveness of the Chinese market. Often, what stands in the way of success is a lack of understanding on what Chinese consumers value and how they shop. But then there are some that have done their research, made local partnerships, made necessary changes, and earned […]

After 43 years in Formula 1 — and 23  years since its last World Championships — the Williams F1 team was sold to a new owner, who ousted both Frank and Claire Williams from the team’s management. Sure, there are a lot of factors to blame for the downfall of Williams; the two biggest being […]

One of the hardest things to understand in marketing is the difference between differentiation (how different you are) and distinctiveness (how recognizable you are) — and which one is most important. It’s also where marketing’s biggest irony lies. There are plenty of guru’s like Simon Sinek who say people don’t buy what you sell, but […]

Here are my mini views into Chinese life. Anecdotal, generalizing, not-special, etc etc — simply my observations of life in Suzhou and Shanghai. It’s what you’d never read in Western media. (To be updated over time.) 1 — Nearly every kid wears a special child smartwatch. They call their classmates and also their moms if […]

Cats miaow, dogs bark, and frogs croak. Other animals riffle their feathers (peacocks), glow (fireflies), or release scents (skunks). Or they write poetry and buy flowers and paint (humans). All to create responses from others, in order to survive or make life more pleasant. Well. Herring gulls are mostly auditory (cawing) and physical: they have […]

Lao Zhou sits on the courtesy seat of the subway with a bag of spinach and pork between his feet. For the past six decades, his life was lived around the creek and the buildings next to it. Sepia-tinted memories of a thousand bicycle rides alongside the water, girls, and French Phoenix trees — the […]

I can count on one hand the times I’ve cooked the last year, living in Shanghai. Thanks to coupons on food delivery APP’s, not only is it often cheaper to have food delivered than to eat it at a restaurant, it’s difficult to make dishes yourself in your own kitchen and compete on price with […]

(Originally posted on Seventy-Magazine.) It’s hard to imagine how different China was only fifty years ago. Chinese people largely dressed the same, ate the same food in cantinas and decorated their homes in similar fashion. Few brands were known, most originating from before the Japanese Occupation, the civil war and the tumultuous 50s, 60s and […]

(Originally posted on Seventy-Magazine.com, translated in Dutch for MarketingFacts) Around ten years ago, when you used a urinal in a popular bar or cinema in Europe, chances were you had an advertisement poster in your view, with a big QR code in the lower right corner. Western marketeers used the QR code primarily to redirect […]

(Originally posted on Seventy-Magazine.com, and in Dutch on Marketingfacts) When we think about China, we often reduce nuances to black-and-white absolutes. Either China is a country with oppressed people and smog-filled skies, or it is the juggernaut that will inevitably rule the world’s economy. Neither of these views is particularly useful, and rather than debating […]