For Virtual Racing School, I wrote over fifty articles and interviews, with successful simracers and professional racing drivers. Together with the other staff, we started an online knowledge database labelled ‘the academy‘. I helped VRS to built its online presence and promoting its telemetry and collaboration software for iRacing. In two years, VRS grew to […]
Rob Schmitz writes about the residents of Changle Road and personifies modern day Shanghai (and to an extend, China) through these different generations and backgrounds. The focus on a single street is clever, and the stories are compelling. Street of Eternal Happiness is also both a good history lesson as well as a context-provider of […]
This book combines the stories of six Chinese, born across China in between 1985 to 1990, and follows them in their lives until 2015. At times, Ash’s writing is incredibly sharp, but his style alternates as if the blend of six into one isn’t a seamless one. The book tells through inner personas, and provides context […]
Next March in the Netherlands, there’s an offline and online event called ‘The National Week Without Meat’, with 43 brands participating. Most of those brands produce or sell meat substitutes, and aim to sell those through the week-long PR machine. The most visible absentee is the brand ‘De Vegetarische Slager’ (‘The Vegetarian Butcher’), yet it […]
The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas’ is nine out of ten times: ‘nothing’ (‘Niks’). That’s why KesselsKramer came up with a solution for this problem. For Greenpeace we designed the ideal gift […]
School, sports, piano lessons, homework, career, a bigger house, new smartphone, like, share, tag, share. Kids need to do more and more, and we play less and less. But playing is not only fun, it’s also very important. Jantje Beton thinks it’s time to wake up the Netherlands with a message to both young and […]
Wild Swans tells the story of three generations in China, starting when the country was still an empire, then being occupied by Russians and Japanese, and the battle between the communists and the Kuomintang, and ultimately the communist era and the chaos caused by Mao. The pace slows down massively as the book progresses, to […]
With five others, I founded the International Sim Racing Federation, basically a FIFA for simracing, to organise racing across all simulators and all countries. Aside from nearly two years as interim board member, I’ve designed the identity, built the online channels (Facebook, Twitter, Mailchimp (used as a CRM system) and the Discord server), as well […]
This book is a true gem, and I’m surprised it’s not more known. Written in clear language, it compares the dominant thinking structures of Westerners (e.g. US & Europe) with that of East Asians (e.g. China & Japan). It goes back to Aristoteles and Confucius, but also using ecology, economy and culture to rationalise it, […]
