Nowadays every generic brand video wants to remind us that ‘we live in times of change’, and startups love to tell us about Moore’s law and exponential growth, and how the smartphones we have now are a million times more powerful than NASA’s computers with which it landed Apollo 11 on the moon in 1969, […]
Countries need collective stories to shape their identity. ‘De stilte en de storm’ tells about the history of the Dutch Remembrance Day (4th of May) and Liberation Day (5th of May). We take for granted how the fourth of May remembers war victims of all kinds, and that the fifth of May celebrates the freedom […]
It’s nice to inherit certain things from someone, but it’s not nice to inherit everything. Often, those left behind are left in a mess, with thousands of things to sort, pass on, sell or dump. It begs everyone to take responsibility for his or her own death. If you don’t have the time or will […]
For Virtual Racing School, I wrote over fifty articles and interviews, with successful simracers and professional racing drivers. Together with the other staff, we started an online knowledge database labelled ‘the academy‘. I helped VRS to built its online presence and promoting its telemetry and collaboration software for iRacing. In two years, VRS grew to […]
Rob Schmitz writes about the residents of Changle Road and personifies modern day Shanghai (and to an extend, China) through these different generations and backgrounds. The focus on a single street is clever, and the stories are compelling. Street of Eternal Happiness is also both a good history lesson as well as a context-provider of […]
This book combines the stories of six Chinese, born across China in between 1985 to 1990, and follows them in their lives until 2015. At times, Ash’s writing is incredibly sharp, but his style alternates as if the blend of six into one isn’t a seamless one. The book tells through inner personas, and provides context […]
Next March in the Netherlands, there’s an offline and online event called ‘The National Week Without Meat’, with 43 brands participating. Most of those brands produce or sell meat substitutes, and aim to sell those through the week-long PR machine. The most visible absentee is the brand ‘De Vegetarische Slager’ (‘The Vegetarian Butcher’), yet it […]
The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas’ is nine out of ten times: ‘nothing’ (‘Niks’). That’s why KesselsKramer came up with a solution for this problem. For Greenpeace we designed the ideal gift […]
School, sports, piano lessons, homework, career, a bigger house, new smartphone, like, share, tag, share. Kids need to do more and more, and we play less and less. But playing is not only fun, it’s also very important. Jantje Beton thinks it’s time to wake up the Netherlands with a message to both young and […]
