Greybox is a coffee chain with fifty locations, trying to beat coffee giants in China such as Starbucks (3000 stores) Luckin (500 stores) and Costa (500). Each of these chains says they’ve got the best beans and machines, but only Greybox goes so far that they make extreme HR investments. So why not treat baristas […]
In a multi-year campaign approach for the National Committee 4 and 5 May (Memorial and Liberation Day in the Netherlands), the theme of freedom was put central; on how valuable it is that we live in freedom in the Netherlands since the end of the Second World War. But also how we must together support […]
2018 Kinderboekenweek (children’s book week) themed around friendship, with a new identity to make sure the whole identity doesn’t change completely every year.
The Bowery is a lively neighbourhood in New York, thanks to a close-knit community. For a hotel that’s about citizens of the world, it made sense to highlight the citizens of the Bowery — and so KesselsKramer teamed up with photographer Christelle de Castro to honour the locals on the new 22-floor hotel: “Welcome to […]
Since 1983, Provamel has been a pioneer of turning plants into delicious plant-based drinks and yogurt alternatives. All its products are organic and thus GMO free, produced in a CO2-neutral way, and all of Provamel’s soya, almonds, oats, rice and hazelnuts are sourced in Europe. In short – it’s tasty, good for you and the […]
There’s a sport that’s more popular than football, that has more participants than basketball, and that can be more beneficial than going to the gym. It doesn’t feature in the Olympics, and it doesn’t need medals. Lotto, the leading Italian company in footwear and clothing for sports and leisure, believes it’s time to embrace the […]
For Virtual Racing School, I wrote over fifty articles and interviews, with successful simracers and professional racing drivers. Together with the other staff, we started an online knowledge database labelled ‘the academy‘. I helped VRS to built its online presence and promoting its telemetry and collaboration software for iRacing. In two years, VRS grew to […]
The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas’ is nine out of ten times: ‘nothing’ (‘Niks’). That’s why KesselsKramer came up with a solution for this problem. For Greenpeace we designed the ideal gift […]
School, sports, piano lessons, homework, career, a bigger house, new smartphone, like, share, tag, share. Kids need to do more and more, and we play less and less. But playing is not only fun, it’s also very important. Jantje Beton thinks it’s time to wake up the Netherlands with a message to both young and […]
With five others, I founded the International Sim Racing Federation, basically a FIFA for simracing, to organise racing across all simulators and all countries. Aside from nearly two years as interim board member, I’ve designed the identity, built the online channels (Facebook, Twitter, Mailchimp (used as a CRM system) and the Discord server), as well […]