International Sim Racing Federation

With five others, I founded the International Sim Racing Federation, basically a FIFA for simracing, to organise racing across all simulators and all countries. Aside from nearly two years as interim board member, I’ve designed the identity, built the online channels (Facebook, Twitter, Mailchimp (used as a CRM system) and the Discord server), as well […]

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BadgerGP

I wrote 22 articles for BadgerGP, some of them up to 3,000 words. Most of them on historical driver profiles. See all of them here: https://badgergp.com/author/jaapgrolleman/

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Bits of Freedom Web-In

To recruit new donors (and thank old ones), the Dutch digital rights organisation Bits of Freedom launched their @freedom.nl email service: totally private and untrackable, unlike free email services. Around this introduction, KesselsKramer developed the ’Web-in’, a twelve hour livestream ’protest’, just like the original Bed-In by John Lennon and Yoko On, along with dozens […]

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Coanda Simsport

I helped top simracing (esports) team Coanda Simsport with their online presence, mainly website, Facebook, Twitter & livestreams, helping them increase their fanbase and sponsor value. 2016 year review video: One of many articles: One of many Facebook posts: One of many tweets:

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UNESCO, promoting Dutch heritage

Late 2016, the nine Dutch heritage locations joined together to start a collaborative promotion campaign, aimed at raising Dutch visitors to their locations. Problematic was that more than two-thirds of all Dutch citizens have never visited a UNESCO heritage location in the Netherlands. Take for example the windmills of Kinderdijk. Over 80% of the visitors […]

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Vandebron marketing

I helped built Vandebron’s brand, voice and identity. Initially through copywriting, graphic design, photography, PR, event management and social media — later on leading a small team that did this, producing and publishing content like videos and photos on a weekly basis. In these two-and-a-half years, Vandebron grew from 0 to 100.000+ customers. “Vandebron has hands […]

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iGP Manager

I helped out a game called iGP Manager with their social media and on-website content, creating dozens of Facebook and Twitter posts, but also competitions such as the livery contest, which used the in-game mechanics.

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Greenpeace Lowlands

This is a produced concept and execution for Greenpeace at the festival of Lowlands. Greenpeace wanted an activation that was both nice to compete in, as well as nice to watch. As they were campaigning with “Save the Arctic”, we turned Lake Lowlands into icebergs with oil rigs, which visitors had to ‘steal’. They repeated […]

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LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or […]

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