Ignorant predictions about China

Next Tuesday, I’m taking a one way ticket to China to start as strategist at Seventy Agency Shanghai. For months I’ve been looking forward and preparing for this. Yet there’s only so much I can learn from this side of the fence, and even in China I’m a foreigner and I’m not expecting to be able […]

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Resources added

Since the beginning of 2018 I’ve been collecting quotes, articles and reports from many tweeps and organisations like BBH Labs, the IPA and Thinkbox, who — to me — are a valuable goldmine of information. Here’s a list of most of what I found useful (work in progress). Resources

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Wedding rings bring worlds together

Lake Victoria is a huge fresh water basin that lies in between Tanzania, Uganda and Kenya. For over 500,000 years, rainfall and thousands of small streams gathered here and flowered northwards through the White Nile river. After 4,000 kilometers, the river is joined by the Blue Nile. Together they form the Nile, which flows through […]

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Content marketing is simple, but companies aren’t designed to make it well

To all that has been said about content marketing, I’m going to add one sentence, fifteen examples, and one paragraph. In essence Content marketing is simply the function of your product or service, put into a media format that you can share. Ten examples 1) RevZilla — Helps you to buy the perfect motorcycle clothing Product: A […]

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On love and marriage

Love has been a never-ending source of inspiration for the arts. For centuries, singers have emptied their lunges and poets have emptied their pens — all just to try to describe the magnitude of love; why we do the things that we do for love; and why it’s such an all-immersive phenomena. Scientists say it’s […]

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“If only”

(Written for Virtual Racing School.) “If only I had more time to practise. If only I had a good setup. If only I had nailed that last corner. If only I was within a top team. If only I had more experience. If only that idiot had not bumped into me. If only I had […]

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To the Hai

I’m about to leave the familiar and by-now slightly comfortable church of KesselsKramer, as well as the safety net of having colleagues way more experienced (and in many ways more talented) than me. ‘Why am I doing this to myself?’, I’m asking. Throughout my four years at art academy, I didn’t dare to dream to […]

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Thinking Fast and Slow review

Reading Thinking, Fast and Slow is a humbling experience, as Daniel Kahneman shows we’re not the pinnacles of reasons who we think we are. Kahneman describes how our intuition is prone to many cognitive errors and thus often wrong. He does so through talking about the two systems of our brain; one being fast, intuitive, […]

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Hoe lang nog zwijgen review

In ‘Hoe lang nog zwijgen’ Fidan Ekiz talks about the topic of immigrants from Muslim-majority countries (such Turkey), and the issues that come together with their civil integration into the Dutch society. Ekiz is critical towards both natives and immigrants — and pleads to find ‘the radical middle’. It’s a good message, but Fidan still […]

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This is the Story of a Happy Marriage review

Patchett’s writing is impeccable (and enviable). Her work of fiction, Commonwealth, took such a grip on me that it’s no surprise her non-fiction is of the same quality. She’s notices depth in the mundane, whether writing about grandmother, marriage, school, or her dog — and adds her warmth along the way. When she projects herself […]

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