A Geek in China review

There is nothing geeky about this book. Sure, it describes China in very broad strokes — which may suit total newcomers (Did you know China is the most populous nation on earth?). Christensen’s book comes across as a selection of Wikipedia pages, bundled in a bright softcover with stock photography. And it doesn’t get better […]

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The over-marketing of things, and praise for the OV-fiets

Originally written in Dutch on Marketingfacts. I’d like to talk about telecom providers who work with influencers, but communicate from a noreply email address, or have a ten minute telephone queue. About how every energy provider wants an app. About how the internet is about to burst with well-meant selfie campaigns and Facebook live-sessions and blogs that […]

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Citizens of the Bowery

The Bowery is a lively neighbourhood in New York, thanks to a close-knit community. For a hotel that’s about citizens of the world, it made sense to highlight the citizens of the Bowery — and so KesselsKramer teamed up with photographer Christelle de Castro to honour the locals on the new 22-floor hotel: “Welcome to […]

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China’s media landscape and lessons for the West

Earlier trips to Shanghai already taught me that looking at China with an air of Western superiority is ill-advisable. While rural areas are still developing, urban areas are so far ahead in some aspects that at times, Shanghai felt like science-fiction. In moving from Amsterdam to Shanghai and started as a strategist at Seventy Agency, […]

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Ignorant predictions about China

Next Tuesday, I’m taking a one way ticket to China to start as strategist at Seventy Agency Shanghai. For months I’ve been looking forward and preparing for this. Yet there’s only so much I can learn from this side of the fence, and even in China I’m a foreigner and I’m not expecting to be able […]

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Resources added

Since the beginning of 2018 I’ve been collecting quotes, articles and reports from many tweeps and organisations like BBH Labs, the IPA and Thinkbox, who — to me — are a valuable goldmine of information. Here’s a list of most of what I found useful (work in progress). Resources

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Wedding rings bring worlds together

Lake Victoria is a huge fresh water basin that lies in between Tanzania, Uganda and Kenya. For over 500,000 years, rainfall and thousands of small streams gathered here and flowered northwards through the White Nile river. After 4,000 kilometers, the river is joined by the Blue Nile. Together they form the Nile, which flows through […]

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Content marketing is simple, but companies aren’t designed to make it well

To all that has been said about content marketing, I’m going to add one sentence, fifteen examples, and one paragraph. In essence Content marketing is simply the function of your product or service, put into a media format that you can share. Ten examples 1) RevZilla — Helps you to buy the perfect motorcycle clothing Product: A […]

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On love and marriage

Love has been a never-ending source of inspiration for the arts. For centuries, singers have emptied their lunges and poets have emptied their pens — all just to try to describe the magnitude of love; why we do the things that we do for love; and why it’s such an all-immersive phenomena. Scientists say it’s […]

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“If only”

(Written for Virtual Racing School.) “If only I had more time to practise. If only I had a good setup. If only I had nailed that last corner. If only I was within a top team. If only I had more experience. If only that idiot had not bumped into me. If only I had […]

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