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Promoting Positivity

Promoting Positivity

Since 1983, Provamel has been a pioneer of turning plants into delicious plant-based drinks and yogurt alternatives. All its products are organic and thus GMO free, produced in a CO2-neutral way, and all of Provamel’s soya, almonds, oats, rice and hazelnuts are sourced in Europe. In short – it’s tasty, good for you and the […]
March 21, 2018
Young China review

Young China review

Dychtwald’s writes well and his sentences have a neat flowing rhythm to them, although he jumps from topic to topic — back and forth — and does so even within the twelve loosely-bundled chapters of the book. ‘Young China’ feels like a loosely weaved net of anecdotes, which are rich in detail and probably representative for […]
March 19, 2018
Mapping values

Mapping values

The first commercial computer sold in the United States was the UNIVAC in 1951. Supplied with 125 kilowatt, it could do 1,905 operations per second, which translated into 0.015 operations per watt-second. That last metric wasn’t very important for the UNIVAC, since power wasn’t a bottleneck as much as performance or weight was. With 5,000 […]
March 18, 2018
LIFE’S for living

LIFE’S for living

There’s a sport that’s more popular than football, that has more participants than basketball, and that can be more beneficial than going to the gym. It doesn’t feature in the Olympics, and it doesn’t need medals. Lotto, the leading Italian company in footwear and clothing for sports and leisure, believes it’s time to embrace the […]
March 16, 2018
Turning your logo upside down for equality

Turning your logo upside down for equality

Yesterday, plenty of brands jumped onto the International Women’s Day bandwagon, and among the worst I’ve seen are McDonald’s, which turned it’s golden arches upside down, and BrewDog, which released a pink label for their beer. If only equality was that easy. While these are extremely superficial attempts to grab some retweets and likes, they […]
March 9, 2018
Climbing the pyramid: Advertising in a richer world

Climbing the pyramid: Advertising in a richer world

Apart from a few (looking at you, CO2-levels), all statistic show an insane progress in the world. Extreme poverty fell from 37% in 1990 and is well under 10% now; illiteracy fell from 65% in 1950 to just 15% now; and average life expectancy upon birth went up from 31 years in 1900 to 71.5 […]
March 4, 2018
Three simple suggestions to make Dutch train travel even better

Three simple suggestions to make Dutch train travel even better

Dutch train travel is fantastic. It’s affordable, pretty much always on time (despite what the naysayers say), and it has nearly four hundred stations in our tiny country. Here are just three simple suggestions that can make it even better. 1) Make the screens of entrance gates flicker when you swipe your card During rush hour, […]
February 26, 2018
To balance a brand

To balance a brand

Nowadays every generic brand video wants to remind us that ‘we live in times of change’, and startups love to tell us about Moore’s law and exponential growth, and how the smartphones we have now are a million times more powerful than NASA’s computers with which it landed Apollo 11 on the moon in 1969, […]
February 25, 2018
De stilte en de storm review

De stilte en de storm review

Countries need collective stories to shape their identity. ‘De stilte en de storm’ tells about the history of the Dutch Remembrance Day (4th of May) and Liberation Day (5th of May). We take for granted how the fourth of May remembers war victims of all kinds, and that the fifth of May celebrates the freedom […]
February 17, 2018
The Gentle Art of Swedish Death Cleaning review

The Gentle Art of Swedish Death Cleaning review

It’s nice to inherit certain things from someone, but it’s not nice to inherit everything. Often, those left behind are left in a mess, with thousands of things to sort, pass on, sell or dump. It begs everyone to take responsibility for his or her own death. If you don’t have the time or will […]
February 9, 2018