The dark weekend in May of 1994, when the world lost Roland Ratzenberger and Ayrton Senna, wasn’t the first time Damon Hill lost his teammate. That happened eight years earlier, on an ice-cold day at Goodwood. Here’s the tragic tale of Canada’s Bertrand Fabi, an enigmatic case of ‘what might have been’. Bertrand Fabi, all-out […]
“I’ve lost the race, haven’t I?”. Lewis Hamilton was always going to win the Monaco Grand Prix, until he wasn’t. After signing a new contract with Mercedes, Lewis led both sessions on Thursday. On Saturday, he took pole position, and on Sunday, Lewis charged away from the field and into a seven second lead that […]
I helped built Vandebron’s brand, voice and identity. Initially through copywriting, graphic design, photography, PR, event management and social media — later on leading a small team that did this, producing and publishing content like videos and photos on a weekly basis. In these two-and-a-half years, Vandebron grew from 0 to 100.000+ customers. “Vandebron has hands […]
I helped out a game called iGP Manager with their social media and on-website content, creating dozens of Facebook and Twitter posts, but also competitions such as the livery contest, which used the in-game mechanics.
The evening before the Italian Grand Prix of 1961, Wolfgang von Trips, speaking on the dangers of racing, replied to a journalist: “It could happen tomorrow. That’s the thing about this business, you never know.” Von Trips was always going to be Germany’s first World Champion, until that promise, along with the lives of fifteen […]
In the night of 29th to 30th October, 2012, Hurricane Sandy reached the isle of Manhattan in New York. Due to flooding, a transformer of Con Edison exploded on 14th Street, causing a huge power loss in Lower Manhattan. More than one million New Yorkers were left without power, some over eleven days long. For […]
There’s a mantra for writers that says one can only be a good writer if he or she writes lots, but reads even more. Some Japanse painters observe for hours, only to paint the object in mere minutes. Others, argue you can only become good by doing, whatever the skill. Whatever the balance, or theory, you […]
On my first day at Vandebron — or Republiq, as it was then called — I had to construct a password that contained numbers, for which part I picked the date, ’10_2’, which is today. Working here, as a writer, blogger, brand journalist — or whatever you would could call what I do — is […]
When the clutch of his Ferrari 250 GT failed, Ferruccio Lamborghini had enough. The Italian, rich from building tractors, had already returned four times that same year to the factory in Maranello. With his fifth return, he stepped to the office of the twenty year older Enzo Ferrari, to tell about the woes of the […]
The past five years I’ve spent a lot of time blogging. Yesterday, during the fourteenth edition of Pancart, I got to share some of the things I’ve learned from that, with an momentous bunch of people, from Switzerland, Namibia, South-Africa, India, Hungary and France. In Amsterdam. This is my presentation from yesterday, in, obviously, a blog post. […]
Mid-February this year, I joined the startup Vandebron as a copywriter, two months before its launch. The small team was working at full speed to meet the deadline for launching the world’s first online peer2peer energy marketplace. In joining I had little time to learn, so I figured out the things I didn’t fully understand […]
