I work in advertising, marketing — and what I love most about developing creative campaigns is that it’s such a joyous and all-absorbing mental challenge. It’s a competition against other agencies and brands — trying to outfox them — combining both thinking and intuition. The creative process is surrounded by data. We can test advertisements […]
In less than a month it’s ten years ago that I visited Melbourne for 2009 Australian Grand Prix. Meeting Lewis Hamilton and a Parisian fan was one story from that weekend, but another took place a week ahead of the race. The race always takes place in the middle of the city in Albert Park — […]
Sunday morning, March 4th, 1990. A violent accident takes place on the streets of Imola, right in front of the hospital. An 18 year old man is thrown off the back of his friend’s moped. His name is Massimo and he makes an awful fall. Massimo is brought to the hospital, his spine injured, his […]
(Written for Virtual Racing School.) In the book ‘Thinking Fast and Slow’, behavioural psychologist Daniel Kahneman describes how our brains work. Two points in particular make interesting lessons for simracing practice (or any practice, for that matter), namely the two systems that take care for our thinking, as well as the energy they need. Daniel […]
I’m pretty honoured to have done this interview, as I watched Scott on television some ten years ago when he was racing in Formula 1. Plus, he’s an inspirational guy. Scott Speed on iRacing’s Global Rallycross
Monday morning, December 23rd, 1985. The underground train travelling from Hammersmith to Baron’s Court is filled with people setting out for work or Christmas shopping. Among the latter is an old man of Asian origin. He’s wearing a suit jacket, gilet, tie and polished black shoes. The carts rumble through the humid and warm tunnels […]
I’ve been writing for Virtual Racing School since the summer of 2016, and the fifty articles I wrote have covered many areas of simracing, namely concentration and ergonomics, vehicle dynamics and race preparation. But today’s article I find most honourable, because it covers culture in a way that’s much bigger than just simracing. I interviewed Dr. […]
With Mack Bakkum winning the 2016-2017 iRacing Road Pro Series and feeding into the existing rostrum of Martti Pietilä, Mitchell deJong, and reigning champion Martin Krönke, Coanda’s iRacing World Championship Series season has four cars for the 2017 season. The season start March 4th at Interlagos, and after twelve races the season ends October 7th, […]
One of VRS Coanda Simsport’s latest recruits, Mack Bakkum, is competing in the 2016-17 iRacing Road Pro Series. The Dutchman started with DNF at Interlagos, but reclaimed momentum with a dominant win at Montreal, hoping to qualify for the 2017 iRacing World Championship Grand Prix Series, to build on the team’s succes in the top […]