This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

I get into the taxi, as the driver looks at his phone to see the route. Driver: “What?! A six-kilometer drive, I only get 13 RMB?!” He looks over to me in the back seat. Driver: “How much do you pay? What does it say on the app?” Me: “16 RMB it says.” Driver: “Yesterday […]

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

“I used to work on a boat and we often ate turtles. And I kept several as a pet. One I had for 50 years, but he grew so big and ate so much. Meat. Too expensive. I didn’t want him anymore, I just ate him. What would you do? Oh, release in the wild? […]

An old guy says: “The top one, give me a big one. No no no, the one to the left”, to which an old lady yells: “C’mon it’s all the same.” The next person wants half a roasted duck: “A small one please”, but when the staff shows a tiny duck she’s: “No no no […]

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]

The man next to me took his phone from his shirt pocket and aimed it at the sun, which was setting into Mumbai’s bay. It was of no use; the sun, red and bright in front of our faces, was barely noticeable on his phone’s screen, reduced to a mere pixel. He threw his hands in […]

One of the guys behind Volta Ferrorama – a campaign which won a gold Lion in 2011. Leo Ehrlich was born in Brazil and studied Visual Communication in Rio, where he also worked at several agencies, including DDB Brasil, before moving to Grupo W in Mexico. Now, he works in yet another continent as a […]

For anyone working in a creative team, collaboration is key, so that’s why I wanted to interview a photo retoucher, as they’re very essential in nearly every project. Thiago Christo, from Brazil, is one of the friendliest I know, plus he makes amazing stuff. He’s doing it for over 10 years, so enough reason to […]

A thinker, blogger and a junior – who always seems to carry a smile wherever she goes. She’s from Philadelphia, Pennsylvania, and now studying advertising and information technology in Syracuse, New York. Writing for The Social Sip (her own personal blog) she expresses her affection and wittiness for social media in this digital age. Could […]

Father, speaker, writer and founding partner of Valuebridge; an Amsterdam based consulting company that supports companies on strategic identity issues. His personal expertise lies in strategic decision making on positioning, brand portfolio strategy and the resulting organizational change. He helped answering this Q&A. Could you tell us a bit about yourself? I grew-up in and […]

She worked at Publicis Graphics, but now – as a cheerful lady from Beirut, Fidele Hage directs a team of youngsters and works with people from multinational backgrounds, who come from agencies like FP7, Impact BBDO, TWBA, Publicis and Leo Burnett. She does this at a boutique agency called PEOPLE. Could you tell us a bit […]

She reigns her sharp pencil all the way from Mumbai, India, where she works as a copywriter at an advertising agency. In addition, she holds the self proclaimed title of ‘wannabe professional nitpicker’ and has her own view at life. She expresses that view in her spontaneous way of writing, as she, with tongue firmly […]

A great many interests pop up in his career, so Bruno Setola simply calls himself ‘Head of Applied Imagination’. Having previously worked for twelve years in various creative studios, Setola now finds himself developing a curriculum for Cross-Media Advertising at the Willem de Kooning Academy in Rotterdam. He also investigates new directions in communication technology, […]

After being Marketing Manager at Zomba Record Holdings from 1989 to 2002, Florent Luyckx moved to the Dutch radio station 3FM as Station Manager. In 6 years time he transformed the station into the success it is now. In 2009 he started as CEO at the Dutch Young & Rubicam office, Y&R Not Just Film, […]

It’s difficult to briefly describe Jack Trout. He is president of Trout & Partners, one of the most prestigious marketing firms with offices in 23 countries. The firm has done work for AT&T, IBM, Burger King, Xerox, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard and other Fortune 500 companies. Trout is one of the founders and […]

Creative director and co-founder at Tonic, where he is called the “chief creative guru”. Raffray started his career in his native South Africa before he went to Dubai in 2003 – a decision that most told him was “creative suicide”. It did work out though, as Vincent worked for Y&R and Impact BBDO before starting […]

Hans van Dijk started his career in 1976 at Ogilvy & Mather in Amsterdam, to join Kuiper & Schouten in 1985. He (and others) started Low Digital in 1997 and in 2001 the Amsterdam based Skipintro, where he still works as CD today. Hans did heaps of work in the Netherlands, making him one of […]

Diane Costa has over fourteen years of experience in advertising & branding of all types of business. She’s owner and MD at Marketing Mechanics in Sydney, Australia and worked with blue-chip companies like Vodafone, McDonald’s and Cadbury. On top of that, she’s an associate member of the Australian Marketing Institute and owns an internet store […]

He’s a very talented illustrator with great passion for what he does. Peterson Joseph, also known as ‘Leaky Penny’, was born and raised in Montreal, Canada and went to study Illustration and Design at Dawson College there. He now lives in Toronto, where makes fantastic energetic illustrations, inspired by music such as jazz and hip […]

Meet Luke Sullivan. Ad geek and an award-winning copywriter. Luke has been writing since about 6th grade and worked for agencies like Fallon McElligott and The Martin Agency. He is now CD at GSDM in ‘good ol’ Austin’. He wrote the bestselling advertising guide ‘Hey Whipple, Squeeze This’ back in 1998, a book now in third […]

Sharp is his pencil and modest are his words: ‘I don’t brag unless it’s mandatory.’ With his head in the clouds, Chandra Wijaya Tan is about to graduate in Advertising at the London School of Public Relations in Jakarta, Indonesia. He has work experience at Y&R Jakarta and does freelancing (although he says this is […]

Despite having left advertising school only this year, Stefan van den Boogaard and Tim Arts (blue cap) have already got some awards bagged, including the Business to Business at the New York Advertising Festival. They work at the Belgian agency Mortierbrigade. This Q&A is with Tim, who functions as an Art Director and also has […]

Eelco de Winter worked at Result DDB, FHV/BBDO and &KoenseSeverein with clients like KPN, Sony, Fujitsu Siemens and Rabobank. He now works at Kaaps, a video production company in Rotterdam, the Netherlands, as a strategist and production manager. At Kaaps, he tries to convey marketing strategics into emotions. Kaaps works for both charities and commercial companies. Could […]

After studying at the Krakowska Akademia in Poland, Peter Kowalski started Wordboner.com. He uses it as platform to sell his fantastic typographical wordplays, as tshirts and a few other things, such as stickers and iPhone cases. Tees aside, his promotion of the website is pretty clever as well, using various social media sites. Time to […]

First in the Q&A series is Ivan Raszl. He has many years working experience in the advertising field, having previously worked in Hungary and Bahrain in positions as Graphic Designer, Packaging Designer, Art Director, Creative Director and General Manager. Now he works as an online business consultant and is the founder and editor of sites […]