How to Be Both review

Here’s a book I really want to love, as it’s lighthearted tale about how art connects time and space and its people. Even the form is highly original, telling about two motherless figures, six hundred years apart — one a troubled teenager, the other an Italian fresco painter. These perspectives draw you in. The book is marketed […]

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Old Captain Bar

‘Old Captain Bar’ (老船长) at 168 Gaoyang Lu in Hongkou is my kind of sad place. It has shiny brewing tanks in its interior, five eager staff in turquoise jackets and a singer doing hits from the 90’s and 00’s, but not too loud, so you can still talk. The television shows figure skating – […]

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Language is about people and advertising is about language

It helps my job to see advertising as a language. Even if it’s not literally a dialogue, you are communicating to someone’s mind, tapping into what they already know, feel or do. If any message wants to stand a chance to be understood or felt, it must relate to someone. And the process to get […]

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GoEast Mandarin

GoEast Language Center is one of Shanghai’s premium Mandarin language schools, with highly effective Mandarin teaching. But their communication lacked behind the quality of their teaching — and looked the same as all language schools in Shanghai. Early 2019, a new identity was designed and a new website was developed, which was faster in mainland […]

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The bowl with the cat printed on it

We closed our suitcases and did one final check in the house in which we had lived for a long year, to switch off the lights, lock the door and take the plane to Shanghai. And then we found one bowl with a cat printed on it, left in the sink. “Just throw it away”, […]

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