Strategy lessons from racing

Racing is life under high pressure, and I think advertising (or any industry) can learn a lot from how racing cars are designed. The car In the book ‘How to build a car‘, famed Formula One engineer Adrian Newey talks about cars he designed and the philosophy behind them. I think it’s interesting, because cars, […]

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4&5 mei vrijheids-pin

In a multi-year campaign approach for the National Committee 4 and 5 May (Memorial and Liberation Day in the Netherlands), the theme of freedom was put central; on how valuable it is that we live in freedom in the Netherlands since the end of the Second World War. But also how we must together support […]

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‘How to build a car’ review

‘How to build a car’ is a fascinating read that starts with a hard-to-educate boy hobbying in the shed with his dad, who picks up a study in aerodynamics. Much of Newey’s approach lays in these formative years, en route to becoming one of the most dominant car designers of Formula One. It’s interesting to […]

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21 Lessons for the 21st Century review

Despite 300-something pages, the book feels compact and leaves me wanting for more. Any of these chapters could be a fantastic standalone book, and any of them raises a lot of important questions — although not necessarily ‘Lessons’ as the title suggests. Nobody has these lessons, and while Harari sometimes over-simplifies or dramatises, he acts as […]

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Shanghai’s old hospital

I decided to enter this art deco building at 505 Dong Changzhi Lu, as it seemed totally deserted when I entered. Inside I discovered it to be be an old seamen’s hospital, built by colonialists in 1934. As I explored more inwards — and just as I sent a photo to my friend — I […]

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The rarer nature becomes, the more distant we become of it

This is one of the many paragraphs from ‘H is for Hawk‘ by Helen Macdonald that stood out for me and still lingers in my mind weeks after reading it: “I think of what wild animals are in our imagination. And how they are disappearing — not just from the wild, but from people’s everyday […]

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Chinese Elders

(Originally posted on Seventy-Magazine.) I’d like to give an insight on China’s ‘silver generation’, because while China’s younger generations are often in the spotlight, its senior citizens are largely ignored — despite its 150 million ‘members’ having a combined annual income of around 300-400 billion RMB. But instead of some board generalisations, here’s a slice of life […]

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