My first article of the year and already I have this itching urge to clarifying something, namely: I consider my life one big experiment, and ‘collecting’ many experiences is key. To achieve that, it means I sometimes do things which are considered morally wrong, leastwise according to the conventional system. That ‘urge for experimenting’ however […]

Super Mario, Donkey Kong and Sonic. All game-characters from way back. But all made for kid’s games. Even Link from Zelda wasn’t exactly a badass. And let’s not even speak about Kirby. Games used to be cute. We’d rescue princesses from castles or return baby monkies to their mommies. Well, thanks to Playstation, that changed. […]

It’s difficult to briefly describe Jack Trout. He is president of Trout & Partners, one of the most prestigious marketing firms with offices in 23 countries. The firm has done work for AT&T, IBM, Burger King, Xerox, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard and other Fortune 500 companies. Trout is one of the founders and […]

Creative director and co-founder at Tonic, where he is called the “chief creative guru”. Raffray started his career in his native South Africa before he went to Dubai in 2003 – a decision that most told him was “creative suicide”. It did work out though, as Vincent worked for Y&R and Impact BBDO before starting […]

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.” That was said by Vince Lombardi. He was talking about American football, but the meaning of the quote could go way beyond that. Sport is many things; competition, business, […]

Justin Bieber – the kid with a whole legion of teenage girls behind him and an even bigger army of grownup misanthropes who hate him with a passion. Bieber makes an excellent target to bully, specially because of his elated fans. Though in a sense, his popularity is a form of democracy. Saying Bieber is […]

Often, the first think people shoot at you when at ad-contest is finished is the peculiar question “Did you win?”. And whilst it is questionable whether winning is key to a competition, it sort of makes the rest look less valuable. Besides, it kinda leaves a bad taste in your mouth to say you didn’t […]

Sunday, the 19th of June, 2011: The Cannes Film Festival was over. The celebrities where flown back to Beverly Hills. Their trash was removed, the red carpet was vacuumed and the champagne glasses where cleaned. It was time, for the Advertising Festival. Roughly 9000 people with jobs in advertising came to Cannes and collected their […]

Hans van Dijk started his career in 1976 at Ogilvy & Mather in Amsterdam, to join Kuiper & Schouten in 1985. He (and others) started Low Digital in 1997 and in 2001 the Amsterdam based Skipintro, where he still works as CD today. Hans did heaps of work in the Netherlands, making him one of […]

Diane Costa has over fourteen years of experience in advertising & branding of all types of business. She’s owner and MD at Marketing Mechanics in Sydney, Australia and worked with blue-chip companies like Vodafone, McDonald’s and Cadbury. On top of that, she’s an associate member of the Australian Marketing Institute and owns an internet store […]