A great many interests pop up in his career, so Bruno Setola simply calls himself ‘Head of Applied Imagination’. Having previously worked for twelve years in various creative studios, Setola now finds himself developing a curriculum for Cross-Media Advertising at the Willem de Kooning Academy in Rotterdam. He also investigates new directions in communication technology, […]
‘Sssh.’ Poster for the library, where a catechistic absence of sound is cherished. Font design Working iPad app based on classic playing carpet (view video) Poster on the font Klavika Serpentalis t-shirt design Kingfisher Barcelona Website for Hospice Eesinge Laptop School of Rock, Sydney, Australia Poster for North Sea Jazz Poster for Spartan Logo’s Eve […]
My dad is a radio hobbyist, and when HAM radio amateurs make a connection, they send each other a QSL card. I made a dozen of designs for him and his fellow club members.
India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a great time, so the past fourteen days I’ve spend my time in one of the craziest cities on the planet. The city carries a huge enigma with the ability […]
There have been an abundant amount of researches to human behaviour; about which colours stimulates purchases and what kind of spontaneous humor works best – and a lot about why people share online. Yet, most of these researches presume that participants consciously know why they share, resulting in ‘sharing motives’, such as; ‘to build relationships’ […]
Do new things Go wine tastings, go diving, I don’t know. Do something new. Don’t make life a time-serving routine. Sleep well Have at least 8 hours of sleep a day. It’s difficult but c’mon, get some discipline. Too many studies have shown that sleep is important. Do sport A bit obvious, though many people […]
On February 3, 1959, a Beechcraft Bonanza plane crashed in Iowa, with on board Buddy Holly, Ritchie Valens and The Big Bopper. They did not survive, and Don McLean sang about “the day the music died.” A year earlier Elvis was forced into the army. Rock’n’roll seemed dead. It was 1963 when Don McLean got […]
After being Marketing Manager at Zomba Record Holdings from 1989 to 2002, Florent Luyckx moved to the Dutch radio station 3FM as Station Manager. In 6 years time he transformed the station into the success it is now. In 2009 he started as CEO at the Dutch Young & Rubicam office, Y&R Not Just Film, […]
My first article of the year and already I have this itching urge to clarifying something, namely: I consider my life one big experiment, and ‘collecting’ many experiences is key. To achieve that, it means I sometimes do things which are considered morally wrong, leastwise according to the conventional system. That ‘urge for experimenting’ however […]
Super Mario, Donkey Kong and Sonic. All game-characters from way back. But all made for kid’s games. Even Link from Zelda wasn’t exactly a badass. And let’s not even speak about Kirby. Games used to be cute. We’d rescue princesses from castles or return baby monkies to their mommies. Well, thanks to Playstation, that changed. […]
