Working in the ad industry can be weird, at times. It struck me when our first television campaign went live on national television, for Supradyn, those vitamin supplements. Instead of feeling proud, I felt confused: “Are this pills even working?”, and “Who am I helping here?”. From then on, I saw the ad industry in […]

Some days ago, Vandebron won the Launch of the Year award, from the Dutch Marketing Award. Especially for the marketing team, it’s great — because after all the awards Vandebron received for social and renewable impact, this is also a nod that our marketing is sound. Also, it’s special because what we do, doesn’t per […]

Dutch marketing & advertising websites Adformatie & Pim Online interviewed me about Vandebron, about our lack of experience in the energy market and the way we do marketing. You can read the interview (in Dutch) here: Vandebron profiteert van gebrek aan ervaring in energiemarkt  

56 years ago today, Ayrton Senna was born. If you ever watched the 2010 documentary ‘Senna‘, you might realise how inspirational the man was. One example. When Ayrton Senna collided with Alain Prost at the start of the Japanese Grand Prix in 1990, both retired from the race, ensuring Senna his second title in Formula 1. Afterwards, three-time […]

‘Nice day to shake up the energy market.’ In all its irony, perhaps the first thing I ever wrote for Vandebron, was the best thing I ever wrote for it. It cut clear the let’s-do-this tone of the company, the go-green mission and the joie-de-vivre spirit. All after has been built upon that sunny day in March. And today, that […]

As I wrote earlier, I’m now writing for Coanda Simsport, a simracing team competing in iRacing’s World Championship Grand Prix Series. The firs two race reports are now done, you can read them via these two links: Land down under: Phillip Island race report Start me up: Interlagos race report  

It’s not the violence, of which there isn’t much, but it’s the sheer storyline that’s gut wrenching and so extremely brutal. 1984 is just as relevant today as it was when it came out.

“How many moves ahead do you think?”, a journalist once asked legendary chess player Garry Kasparov. Many in the room thought he’d come up with a ridiculously high number, which would make us all understand what made Kasparov such a great chess player, yet Kasparov simply replied: “There is no answer”, and continued: “The main thing […]

What goes on in the mind of another? We can see actions, hear words — but one’s thoughts are always one’s own. Didier Pironi’s first victory for Ferrari deemed it likely that he would be France’s first world champion, yet it ended his friendship with Gilles Villeneuve, for the victory had come in an inexplicable […]

After my BadgerGP article on simracing, here, Coanda Simsport approached me with the question if I wanted to blog for them. I’ve written a lot about ‘offline’ racing, so now it’s a really nice opportunity to write about some online racing as well! Here’s the first article of many, on Coanda’s new livery. On iRacing’s […]