I helped top simracing (esports) team Coanda Simsport with their online presence, mainly website, Facebook, Twitter & livestreams, helping them increase their fanbase and sponsor value. 2016 year review video: One of many articles: One of many Facebook posts: One of many tweets:
With Mack Bakkum winning the 2016-2017 iRacing Road Pro Series and feeding into the existing rostrum of Martti Pietilä, Mitchell deJong, and reigning champion Martin Krönke, Coanda’s iRacing World Championship Series season has four cars for the 2017 season. The season start March 4th at Interlagos, and after twelve races the season ends October 7th, […]
The most difficult problem to solve is one that’s invisible or indescribable, a problem in which not everybody believes. It doesn’t have a single cause, but is rather an accumulation of many problems. Such a problem only becomes worse when left alone, and even worse; time is running out. What makes the most difficult kind […]
It’s the 1922 version of today’s Rich Kids on Instagram. It’s a short book, but each sentence is so dense that it carries much weight. It’s a joy to read the sharp pen of Fitzgerald, and mystifying to witness the many symbols of the book, such as the eyes of T.J. Eckleburg, the parties, the […]
“The road was clear and beautiful in front of me. I felt within me that urge, the sensation of speed, the feeling of tearing up the fine cool morning air as I got up to speed. I was out of sight of the pits and was making for the village of Gueux. As I changed […]
Two of my interests merged (advertising and autosport) in a topic on the British Autosport forums — whilst also providing an interest on how layman (or in this case, motorsport fans) explain how much they think advertising influences them. The answer: not by much. A user asked fellow forummers whether they bought products which their […]
It is a simple story. There are no spaceships, no explosions, no frantic action, no grandeur. Just people in a broken up families. Patchett’s own life patterns are visible; she’s from a divorced family, and she’s divorced herself (albeit without children). In Commonwealth, she writes a fictional story that is simple in structure that tells […]
Late 2016, the nine Dutch heritage locations joined together to start a collaborative promotion campaign, aimed at raising Dutch visitors to their locations. Problematic was that more than two-thirds of all Dutch citizens have never visited a UNESCO heritage location in the Netherlands. Take for example the windmills of Kinderdijk. Over 80% of the visitors […]
I bought this book because ‘Hey Whipple, Squeeze This’ is my bible and got me into advertising. I didn’t expect such a private and personal book, nor Luke Sullivan to be able to write such a thing. But this book is totally separate of the other, and creates a thirty-room-world of its own. The stories […]
Interesting theses which I want to believe, but the book is merely a collection of anecdotal evidence, and sadly never makes the choice between being a personal recollection, or giving a wide objective view on the world, nor does it ever give a complete answer to its outset. To introduce this book as a ‘personal […]
Minds are lonely places. We can never share our thoughts and feelings without translating them into words or actions, nor can we ever look into those of others. The best thing we can do, is to assume that the complex workings of our minds are also present in those of others. But it is precisely […]
