The Plot Against America review

There’s so much in this book. First, it feels so incredibly real because it’s reworked on existing history. I want to look up the events on Wikipedia, even though many never happened. Roth weaves his own coming of age into the story, and the characters feel so incredibly real. Each character unique — brought alive […]

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The White Book Review

The relationship between the author and reader is a bit of that of a parent and a child, a teacher and student, a falconer and a falcon. Make it too easy, plain, pedantic — and the reader switches off. Make it too difficult or abstract, and the same happens. It’s on the middle ground that […]

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Is posting memes on Facebook marketing?

Marketing theory comes down to how you think marketing works. Imagine 全家FamilyMart would open up a 5-star restaurant in downtown Shanghai. Candles on the table, waiters suited up, silver cutlery. And FamilyMart would serve their microwave meals, touting their high-quality taste. It’d be fun, they’d invite 网红wanghong to magazines, and they’d get some serious PR. […]

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One year later

A year ago, Shanghai was on lockdown. Everything closed except a few supermarkets with empty shelves. The humid cold seeped into our bones, along with the fear of the unknown virus. All the stories are surfacing now. A friend who lived in the Yangpu district had the first corona case in Yangpu reported in their […]

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