‘Stateless in Shanghai’ is a very detailed description of a mundane life in extraordinary times. And I’m glad Liliane Willens doesn’t try to add any grandness to the story, as the situation doesn’t need it. Willens describes her growing up in Shanghai’s International Settlement in the 1930s & 40s, as a child in a wealthy […]
At KesselsKramer I worked with Timberland for the global rollout of a new slip-on shoe, which was named Project Better. KesselsKramer was involved right from the start when the prototype wasn’t finished yet, and was involved with everything from naming to concept testing with consumer research across multiple countries. Project Better: Striking in its simplicity, […]
As a teenager, I loved both The Hobbit and The Fountainhead. But while I never confused Tolkien’s Middle Earth with reality, I did so with Ayn Rand’s The Fountainhead. Perhaps it’s because I’d never held Bilbo’s cowardliness and dislike of travel in such high esteem anyway, but more likely it’s because The Fountainhead — a […]
The simplified narrative often goes like “Younger generations have trouble buying houses because they spend money on coffee”, instead of “… because salaries haven’t kept up with housing prices”. Too often, ordinary people are being guilt-tripped by *facts* like that you need 7600 liters of water to make one pair of jeans — or that […]