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Archive for April, 2014

On the importance of strategic lawn mowing


If not for the essential difference that it is a lot smarter, strategic lawn would be a lot like normal lawn mowing.

With strategic lawn moving, instead of mindlessly mowing the closest patch of grass available, you would pause for a moment to look over the about-to-be-cut lawn to analyse your battlefield. Think about the path you’re about to follow. Make a plan. See if you can avoid doing some parts twice.
You’ll also want to prevent yourself from trampling the unmowed grass with your feet before you even get to the cutting part, as such a thing can never be strategic, and firmly belongs to normal lawn mowing.

Strategic lawn mowing isn’t a practise known to the public. Unjustified, I insist. Strategic lawn mowing is iconic to the vortex called life.

Many things – lawn mowing included – are found boring by the many people. Yet, would we surrender to our serendipitious whims and vagaries, we would accept the notion of boringness.
I for one, do not.

Life isn’t just about the result. Your lawn will look much the same whether mowed strategically or stupid. But – as often – how and why are more important than what.

Challenge yourself and everything around you, including the lawn.
And while you’re at it; enjoy the chase.

Financial vandalism: Human measure in the age of social media

Microsoft bought Nokia for $7.2 billion and Skype for $8.5 billion. Google spent on $3.2 billion on Nest and $12.5 billion on Motorola. Facebook splashed $1 billion on Instagram, $2 billion on Oculus and $19 billion on Whatsapp. 

Brands like Starbucks, Red Bull and Oreo have well beyond 35 million followers on Facebook each, a platform we tend to call social media. Each year, brands spend $450 billion on advertising, while Mark Woerde rightfully mentions that only $6 billion would bring malaria under control.

Cities built 40-story buildings whether their citizens like the view or not, and the world’s richest 85 people have more wealth than the poorest 3.5 billion.


Brazilian favelas showing the shrill contrast between wealth and poverty.


Bayern Munich’s president Uli Hoeneß evaded $40 million in taxes. Gareth Bale was sold to Real Madrid for $100 million, while the top Formula 1 drivers earn near $30 million each year.

Meanwhile, fans of F1 are flown in by cattle-class to get a glimpse of the cars from the distance called General Admission. As one reader on mentions:
“You’ve got to be in the aristocracy class to buy an actual seat.”

Arsenal fans

Arsenal fans protesting against the $1650 dollar price for a seasonal ticket, by far the highest in the English Premier League.


Sport’s key players have become commodities fit for television, detached from the fans. If there ever was a glue, it’s now gone.

The theme here is the lack – or complete absence – of human measure, in the age of social media.

We need to ask ourselves whether we like this financial vandalism.
I know I don’t. We’re all poorer because of it, even if it makes men like Ivan Gazidis richer.