Virtual Racing School case study

Online marketing is more simple than ‘experts’ make people believe, and to demonstrate that I’ve showed a simple campaign from Virtual Racing School on the biggest marketing blog from the Netherlands; Marketingfacts. With this article you do a campaign yourself within an hour, so you’ll learn how online advertising works, and what you can measure with it.

The original Dutch article is here, a translated PDF of the article is downloadable here.

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