Putting these ad-legend quotes together made a sort of quick guide to the act of stringing words together. The headline “On the average, five times as many people read the headlines as read the body copy.” David Ogilvy “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” […]

In addition to ‘Stats and the truth‘… I had a great teacher for physics at my secondary school. Apart from the fact he was a total nutjob, he had some great thoughts about different subjects, ranging from religions to camera tripods. Some where just disposable but some where very interesting. Such as his thoughts about […]

Once upon a time Once upon a time, there was a kingdom inside my mind; full of castles, taverns and farms – mills, blacksmiths, stables and shops. There where forest filled with trees, fields of grass and gardens filled with flowers – all separated by twisty footpaths, and swift streams. The land was populated by ladies, squires, knights, and what […]

Money is power, a lot of people realise that. But they don’t apply that knowledge while spending their money. It’s not like, when you have heaps of money, you suddenly got power. It goes gradually. Small amounts of money hold power as well. See your money as a vote. Elections are constantly ongoing and never […]

It’s scientifically proven: Black cars are 12% more involved in an accident. So, when buying a car, is it better to buy a white car? It’s easy to think that way, but statistics don’t mean the world. Think a little bit further. Maybe there is a direct connection between the colour of the car and […]

Have you ever heard about strategic lawn mowing before? It’s like normal lawn mowing – but smarter. You see, instead of just rolling out your lawnmower and mindlessly rushing to the closest patch of grass available, you stop and look over the about-to-be-cut lawn and analyse your battlefield. Think about the path you’re going to […]