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Accepted to the Willem de Kooning Academy!

Accepted to the Willem de Kooning Academy!

Wohoo! I’ve been accepted to the Willem de Kooning Academy in Rotterdam! I’m going to study Advertising! From Wikipedia: The Willem de Kooning Academy is the art school of Rotterdam and part of the Hogeschool Rotterdam, a university of applied sciences. It is regarded as one of the most prestigious art schools in the country […]
July 28, 2009
Fast food generation

Fast food generation

“Live fast, die young.” I don’t know which rockstar said that but it seems very fitting for today’s time. I’m not sure just how big the influance of advertising is on this development, but I do believe a lot of things are forced to be faster. How many movies of two hours plus are there […]
July 2, 2009
Selfishness

Selfishness

Ayn Rand once said: “Achievement of your happiness is the only moral purpose of your life, and that happiness, not pain or mindless self-indulgence, is the proof of your moral integrity, since it is the proof and the result of your loyalty to the achievement of your values.” The interesting question to me is this: […]
May 2, 2009
Post-it smartbanner

Post-it smartbanner

February 14, 2009
Christmas ads

Christmas ads

Christmas is filled with cliché’s, specially Christmas cards, as well as most Christmas ads. Still, the following prints use some of those cliché’s (Christmas tree’s, snowflakes, etc), but they do stand out. Hellmann’s mayonnaise CreAds (advertising agency from Singapore) Volkswagen postcard TGH (Russian tv channel) Smart Nespresso Heineken nutcracker Sooruz (skatewear) Pepsi (new logo) AB-Inbev […]
December 24, 2008
Merry capitalismas

Merry capitalismas

So I red this article about a Christmas tree, costing 11 million dollar, being unveiled in a hotel in Abu Dhabi. If you didn’t know yet, Abu Dhabi, part of the United Arab Emirates, isn’t concidered a Christian country. 74% of it’s population is muslim. In fact, Abu Dhabi even banned Blackberry phones for “potentially […]
December 20, 2008
On random

On random

I don’t think random exists. Everything happens for a reason. Even the position of where a raindrop lands is explainable. When you trow the dice, it’s possible to explain why it stopped at 3. The notion of randomness violates the scientific method, and in reality, it does not occur anywhere in the known universe. Think […]
November 2, 2008
Improper use of language

Improper use of language

I’m pretty sure my articles contain some grammar mistake, or a few spelling errors, even though I’m using spell check. But what I mean with improper use of language is making at the moment you start stringing words together to make meaning that doesn’t make sense. Let me start of, right away with a common […]
November 2, 2008
A brief copywriting lesson

A brief copywriting lesson

Putting these ad-legend quotes together made a sort of quick guide to the act of stringing words together. The headline “On the average, five times as many people read the headlines as read the body copy.” David Ogilvy “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” […]
October 13, 2008
Science and the truth

Science and the truth

In addition to ‘Stats and the truth‘… I had a great teacher for physics at my secondary school. Apart from the fact he was a total nutjob, he had some great thoughts about different subjects, ranging from religions to camera tripods. Some where just disposable but some where very interesting. Such as his thoughts about […]
October 5, 2008