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One year Vandebron

One year Vandebron

On my first day at Vandebron — or Republiq, as it was then called — I had to construct a password that contained numbers, for which part I picked the date, ’10_2’, which is today. Working here, as a writer, blogger, brand journalist — or whatever you would could call what I do — is […]
February 10, 2015
Innovating as form of protest

Innovating as form of protest

When the clutch of his Ferrari 250 GT failed, Ferruccio Lamborghini had enough. The Italian, rich from building tractors, had already returned four times that same year to the factory in Maranello. With his fifth return, he stepped to the office of the twenty year older Enzo Ferrari, to tell about the woes of the […]
January 17, 2015
A few things about blogging

A few things about blogging

The past five years I’ve spent a lot of time blogging. Yesterday, during the fourteenth edition of Pancart, I got to share some of the things I’ve learned from that, with an momentous bunch of people, from Switzerland, Namibia, South-Africa, India, Hungary and France. In Amsterdam. This is my presentation from yesterday, in, obviously, a blog post. […]
January 10, 2015
Searching for a windmill in Google Streetview

Searching for a windmill in Google Streetview

Mid­-February this year, I joined the startup Vandebron as a copywriter, two months before its launch. The small team was working at full speed to meet the deadline for launching the world’s first online peer­2­peer energy marketplace. In joining I had little time to learn, so I figured out the things I didn’t fully understand […]
December 2, 2014
Driver Spotlight: Fernand Gabriel

Driver Spotlight: Fernand Gabriel

In the night of August 3, 1914, German troops invaded Belgium, bringing an end to the first era of motor racing that had started in 1894. An epoch of ‘horseless carriages’ powered by petrol, kerosene, steam or electricity. Experimental cars balancing on thin and flimsy tyres, lacking suspension, stopping power or protection against the elements. […]
December 1, 2014
Science fiction without lasers

Science fiction without lasers

‘Her‘ is science fiction at its best, without space travel or laser guns. In the movie, Theodore falls in love with his conscious operating system, and the two develop a relationship with many benefits and complexities. And while Minority Report, from 2002, is famed for its futuristic user interfaces, I find ‘Her’ even more inspirational. […]
November 28, 2014
Volvo ad

Volvo ad

November 14, 2014
Can saving the world please be fun?

Can saving the world please be fun?

Last Sunday I was at the People’s Climate March, in Amsterdam. I really enjoyed the songs, the insights, the jokes, and it was fantastic to see so many people committed for a better climate. I’m committed as well, although I don’t bring banners. Saving the world should be fun, otherwise it’s not going to happen. Calling […]
September 25, 2014
On the absurdity of being a vegetarian

On the absurdity of being a vegetarian

I’m not religious. I don’t go to clubs. I don’t like patriotism and I don’t like people who are lazy or inconsiderate. I don’t smoke and I think watching television is a waste of time. Yet of all things, most often I need to explain why I don’t eat meat. There’s a stigma on vegetarianism, as if – […]
July 26, 2014
Travelling alone

Travelling alone

I’ve done two holidays alone. I always wanted to go on a cycling holiday, but I couldn’t find anyone who wanted to come with me.. In 2009 I got on my bike alone, after which I cycled a thousand kilometers in five days, to the middle of France (Dijon, the mustard city). I noticed so […]
July 18, 2014