Maybe in a normal marketing career you’d want a high office you’d never have to leave because you’d have specialists all around you. You use consumer research or trend reports, and once a year go on a *consumer safari*. From your high office you never have to talk to *real people* (whatever that means). But […]

Wherever you are in the world and whatever you want to do, you’re only a search entry away from learning how to do it. Write a novel? Here in five steps. Start a social media campaign? Forbes explains. Make a professional photo? Download an app. And all the apps and advice you’ll find on the […]

The Forbidden City shows its size when looked upon from the hill Jingshan. Several large squares, many temples, and nearly ten thousand rooms, all neatly decorated. It’s the sheer size — built and maintained for hundreds of years — that makes travel bloggers searching for words to describe this complex. There’s a tiny well too, […]

30 years today. And I always thought life would be downhill after reaching an age like 27. Now I know many things just gets less bad. The opinion from myself, the opinions from others, the fear of missing out, feelings of guilt or shame. There are so many details that don’t make a difference, yet […]

Vegans have grown a bad reputation because (or so the stereotype goes) they’d call out anyone eating meat — citing that meat is bad for animal welfare or climate reasons. They’re right, of course, but nobody wants to hear it. Yet like-minded businesses have sought to sell soy burgers or start ecological supermarkets, to take […]

This morning I read Arthur C. Brooks’ article “Your Professional Decline Is Coming (Much) Sooner Than You Think” on The Atlantic. It’s packed with way more than you’d expect from a long article, and since I wish to absorb it all, I’ll leave a summary below here. — Memories of accomplishments don’t bring nearly as […]

Philip Morris launched Mission Winnow for a smoke free world, even though it’s nothing but a sloppy website with pointless terms like ‘passion’ and ‘innovation’. The Dutch Royal Airlines is going to make (a tiny bit) of kerosine from bio waste. Starbucks will ban straws (even though had already promised us a recycled cup for […]

Last Saturday we found a new apartment in Shanghai through ZiRoom (自如). The app has zero flair and is pure efficiency. Through filters we narrowed down our options, listed on a map in north Shanghai (screenshots are just examples). Most apartments have 360° photographs. We got an appointment in 10 minutes, and later that evening […]

Can we increase appeal for plant-based foods by simply renaming the dishes? The World Resource Institute, which works together with multinationals like Unilever, NASA and Google, approached Seventy Agency to mitigate the rising trend of meat consumption in China, as beef is very polluting to the climate. Together, we formed the tasks of generating new […]

Through ‘Leftover Women: The Resurgence of Gender Inequality in China’, Leta Hong Fincher shares an important message and she deserves credit for this, but I have several problems with the book itself. Firstly — and I say this while I understand that gathering quantitative research data about China is difficult — this book takes cherry-picking […]

Increasing Hershey’s share in wedding candy market on top of a brand image facelift Hershey’s wanted to increase its share in the wedding candy market in China (a huge market). Both online and offline sales, plus PR where an integral part of the campaign. KISSES ON THE BUND Couples where to showcase their love and […]

Greybox is a coffee chain with fifty locations, trying to beat coffee giants in China such as Starbucks (3000 stores) Luckin (500 stores) and Costa (500). Each of these chains says they’ve got the best beans and machines, but only Greybox goes so far that they make extreme HR investments. So why not treat baristas […]