An asset or resource is something you dig up (like coal), or someone you hire like a great CEO (yes, that’s why they call it ‘human resources’). When you’re a car company, you use resources like steel and rubber and leather to make engines and wheels and seats, and in the end; cars. You can […]
The internet was supposed to unite everyone in the world, but algorithms and nuance-free formats have made us more divided than ever. The U.S. election is a perfect example, with people on both sides appalled by the way people vote. Any nuance is gone from the debate: You want poor people not to go hungry? […]
People rarely mistake strategy for tactics, but one of the most common mistakes in marketing strategy (or any kind of strategy) is confusing tactics for strategy. When prompted, most people can’t really tell the difference — but knowing the distinct difference between the two makes your strategy (and following tactics) infinitely better. Creativity without strategy is […]
I’ve now been studying Chinese for almost two years — and it has taught me not just how to speak and read and listen and write, but also how to learn. For instance, I’ve found there are many ways to learn Chinese characters. You can read sentences, recite words, write characters, or write the radicals […]
So much negativity on the internet, and even Reddit has it’s subreddits that mock negativity, like awfuleverything, wewantplates, antiMLM, facepalm, menwritingwomen, idiotsincars and insanepeoplefacebook. Even interesting subs like relationships or stepparents are full of stories of how ungodly life is. It’s momentarily fun to browse these, but they do eat your brain, until negativity is […]
Today’s the first day of the new semester today at Shanghai Institute of Visual Art. I’m glad we’re back to offline teaching (despite overcoming challenges to teach online), because the quality is just higher and we — students and me — can handle more content together. We started Marketing Strategy with a class about writing, […]
Ah, many times I started writing a paragraph to someone about how strongly I remembered this single thing they said years ago, and how I made that a part of my own, and how much a difference it had made to my life. How fondly I remember my time with them as classmates, colleagues, or […]
After 43 years in Formula 1 — and 23 years since its last World Championships — the Williams F1 team was sold to a new owner, who ousted both Frank and Claire Williams from the team’s management. Sure, there are a lot of factors to blame for the downfall of Williams; the two biggest being […]
If you’re worried about your job isn’t cool enough, you’re perhaps in it for what it contributes to your identity. Perhaps you’re worried by your girlfriend’s ex-boyfriends and think you’re a lesser man because of it. Maybe you’re stressed about your kid’s grades in school, or annoyed by your neighbor who has a bigger car […]
One of the hardest things to understand in marketing is the difference between differentiation (how different you are) and distinctiveness (how recognizable you are) — and which one is most important. It’s also where marketing’s biggest irony lies. There are plenty of guru’s like Simon Sinek who say people don’t buy what you sell, but […]