In a multi-year campaign approach for the National Committee 4 and 5 May (Memorial and Liberation Day in the Netherlands), the theme of freedom was put central; on how valuable it is that we live in freedom in the Netherlands since the end of the Second World War. But also how we must together support that freedom, to pass it on ourselves. And how to translate this abstract value into something physical? Something to show you carry it out actively, because this is what enables freedom. That is the ‘vrijheids-pin’, the Freedom-pin.

This starting point formed the basis for a new look for the entire campaign, from the house style elements such as flags, bags and banners to thematic campaigning and digital & social interpretation.

Liberation festival design update
The Liberation Festivals are coordinated nationally by the Committee and organised locally. This requires an easy to implement house style so that it can be used by many parties. Just like the umbrella theme of Freedom, the logo of the festivals has received an update with the integration of the torch. This torch also forms the basis for the newly developed illustrative pattern and a new typography.