I work in advertising, marketing — and what I love most about developing creative campaigns is that it’s such a joyous and all-absorbing mental challenge. It’s a competition against other agencies and brands — trying to outfox them — combining both thinking and intuition. The creative process is surrounded by data. We can test advertisements […]
When I pushed open the gate he said the church was closed, but when I replied in Mandarin he became more welcome to me: “Ok, have a look”. We spoke about churches in the Netherlands, and I told him that in the middle of every Dutch village, no matter how small, stands a church. I […]
Most sports journalists ask dumb questions, like they’ll ask an athlete “Do you look forward to the match?” — and travel writing often lacks specifics, stacking superlatives: “The waterfall was amazing, and the forest stunningly beautiful.” Each way of writing or topic has its own problems. China writing is often caught in one of two […]
This book is insane. It tells about the races held at Shanghai in the 19th and 20th century, even going into details of which specific movies played in which cinema and at which time, and what specific people wore at days of the races. Yet it is not all fluff; the overload of details’ purpose […]
‘Nine dikes port’ (九圩港) lays on the outskirts of Nantong, cornered by highways and the ever-expanding industrial harbor of the city. The area is a collection of vegetable gardens and rural houses, tied together by one-car-width roads, and it feels a bit like a campsite. Everyone who enters changes. They soften up, forget about work, […]