A bit of context: I studied the major advertising from 2010 to 2014 at the Willem de Kooning Academy (WDKA) in Rotterdam, and since 2019 I teach Branding at the Shanghai Institute of Visual Art (SIVA). Despite the distance, both schools are actually very similar: The student’s age is the same and they have similar […]
From my childhood, I strongly recall the strange but pleasant smell of our sofa, the engine sound of my mom’s of Citroën AX, and the songs on the radio such as Steve Miller’s ‘The Joker’ and Henk Westbroek’s ‘Zelfs je naam is mooi’. And when I go back to that time, the worries of today […]
I never realized how important idioms, proverbs, and expressions are to language. I never had to. Not only did I always live in a Western culture, also English and Dutch are pretty close to each other. So close in fact, that we often just translate idioms (Rubbing salt in a wound / Zout in wond […]