A bit of context: I studied the major advertising from 2010 to 2014 at the Willem de Kooning Academy (WDKA) in Rotterdam, and since 2019 I teach Branding at the Shanghai Institute of Visual Art (SIVA). Despite the distance, both schools are actually very similar: The student’s age is the same and they have similar […]
Marketing education needs less intuition, more evidence (Or, ‘What I wish I learned in Ad School’)
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