Virtual Racing School

For Virtual Racing School, I wrote over fifty articles and interviews, with successful simracers and professional racing drivers. Together with the other staff, we started an online knowledge database labelled ‘the academy‘. I helped VRS to built its online presence and promoting its telemetry and collaboration software for iRacing. In two years, VRS grew to over thirty thousand followers and a weekly reach nearing a million impressions, making Virtual Racing School one of the well-known brands in this niche market.

One of many articles (and corresponding posts):

Some of many social posts:

 

Further reading:
Virtual Racing School case study

Latest

A Dam in Yuliang

A Dam in Yuliang

After Zaotai Village, we’re driving around the Huangshan (黄山) area, which is surrounded by dozens of historical towns, and we’re trying to pick the least touristified ones. Today we’re in Yuliang (渔梁村), a village dating back to the Sui Dynasty (1500 years ago). What was a mere settlement started to become really wealthy around 600 […]
February 14, 2026
The Last Road To Zaotai

The Last Road To Zaotai

The road becomes too small for cars to drive on, so we park, pack our bags, and continue on foot. Two donkeys are waiting where the path starts, and they — like us, are going to the abandoned village of Zaotai (皂汰村). We departed in the morning from our hostel in Sanyang (三阳镇), a village […]
February 13, 2026
The Path and Meaning

The Path and Meaning

“We walk down the path in Xikeng.” Three years ago, I started a note with that sentence. We visited a row of villages in the south of Zhejiang, and Xikeng (西坑) was at the end of the day — the least touristified town of them all. The village had dozens of old buildings, sliced by […]
February 4, 2026
Kunshan Diorama

Kunshan Diorama

Today, I’m visiting Zhengyi Old Street (正仪老街) in Kunshan — a city wedged in between Suzhou and Shanghai. This old street is a leftover slice in between other parts properly planned by the city. On the horizon, I can see construction cranes, as if they are threatening the area; ‘we are coming to you next’. […]
January 17, 2026