To the Hai

I’m about to leave the familiar and by-now slightly comfortable church of KesselsKramer, as well as the safety net of having colleagues way more experienced (and in many ways more talented) than me. ‘Why am I doing this to myself?’, I’m asking. Throughout my four years at art academy, I didn’t dare to dream to work at KesselsKramer, and now that I’m here, I’m leaving within two years. I love it in the chapel; my colleagues; the work we make; the fact I’ve came to grips and found my way; how I’m still learning every day. Yet inside of me is this cauldron of desire, begging for more; a new experience; a different challenge. When that opportunity arrived, I took it — and so in three weeks I’ll be flying to Shanghai — and in four weeks I’ll be starting as a strategist at Seventy Agency. I’m sad to leave KesselsKramer, but I’ve learned that you can only have half the things you desperately want from life.

I’m most looking forward to throw most of my existing conventions out of the window, and starting anew with a blank canvas. Change is hard, but I think we still choose it because having no change is even harder. Going to Shanghai is like my summer of 2001, when I left my hometown of Hattem to go to high school in the big city of Zwolle. The proportions of Amsterdam and Shanghai feel the same. Going to Zwolle was humbling, intimidating, alienating, but energising at the same time. This feels like doing that all over again.

Latest

The Lies We Tell

The Lies We Tell

I left my hometown when I was 19. After nearly two decades in a dozen Dutch cities, Sydney and Shanghai, I’m back. I push Hasse’s stroller and see once again these streets and buildings that are old yet ever new. Everything is closer than I remember it, distances I travelled as a teenager seem now […]
October 27, 2026
Dit is ook China review

Dit is ook China review

‘Dit is ook China’ by Cindy Zhu Huijgen isn’t a perfect book. And yet it’s enjoyable, and when you turn the last page and close it, you’re — rather than feeling relieved — you’re just glad you read it, and you’re glad you’re a person who reads books. Before starting, I was a bit discouraged […]
October 26, 2026
Travel plugs

Travel plugs

In our new house, many appliances still get their power through a travel adapter. Eight years in China was long enough to not only put down roots and settle in, but also for everything we owned to end in a Chinese plug: my MacBook, the coffee machine, the rice cooker, the baby monitor. The appliances […]
September 21, 2026
Twenty-three years

Twenty-three years

In June we moved back to the Netherlands, six suitcases across 8000 kilometres, and after a brief spell at my parents’ place, we moved into our own home. This second move also involved putting down carpet, curtains, buying appliances and furniture — so that our new garage quickly filled with cardboard boxes and other packaging […]
August 29, 2026