To the Hai

I’m about to leave the familiar and by-now slightly comfortable church of KesselsKramer, as well as the safety net of having colleagues way more experienced (and in many ways more talented) than me. ‘Why am I doing this to myself?’, I’m asking. Throughout my four years at art academy, I didn’t dare to dream to work at KesselsKramer, and now that I’m here, I’m leaving within two years. I love it in the chapel; my colleagues; the work we make; the fact I’ve came to grips and found my way; how I’m still learning every day. Yet inside of me is this cauldron of desire, begging for more; a new experience; a different challenge. When that opportunity arrived, I took it — and so in three weeks I’ll be flying to Shanghai — and in four weeks I’ll be starting as a strategist at Seventy Agency. I’m sad to leave KesselsKramer, but I’ve learned that you can only have half the things you desperately want from life.

I’m most looking forward to throw most of my existing conventions out of the window, and starting anew with a blank canvas. Change is hard, but I think we still choose it because having no change is even harder. Going to Shanghai is like my summer of 2001, when I left my hometown of Hattem to go to high school in the big city of Zwolle. The proportions of Amsterdam and Shanghai feel the same. Going to Zwolle was humbling, intimidating, alienating, but energising at the same time. This feels like doing that all over again.

Latest

Cobblestones and Lions in Longmen

Cobblestones and Lions in Longmen

I know I take too many photos, and I know I should remove some for brevity. But it feels to me that each of these views is worth capturing, as if to store it in a jar for storage. When I no longer live in China, I want to look back on these trips, to […]
February 18, 2026
Chinese New Year shopping in Majin

Chinese New Year shopping in Majin

We’re in Majin Village (马金镇) in Zhejiang, a day before the Chinese New Year starts. Everyone’s busy doing some final shopping or getting a haircut before the festival — and the weather reaching 22 °C in February helps bring people outside. Meat, spices, offerings, flowers, yoghurt, cookies, barbeque, trinkets, posters, vegetables, soap, new shoes — […]
February 17, 2026
Dutch Signs in Xixinan

Dutch Signs in Xixinan

It’s a foggy morning in Xixinan Village 西溪南村, a village near Huangshan. I’m tired of sleepless nights with a 5-month old baby, but I equally want to take this opportunity to take some photos, so I’m outside the door at 06:30. Watertowns like this are usually crowded during the day, but deserted this early. Xinanxi […]
February 16, 2026
A Dam in Yuliang

A Dam in Yuliang

After Zaotai Village, we’re driving around the Huangshan (黄山) area, which is surrounded by dozens of historical towns, and we’re trying to pick the least touristified ones. Today we’re in Yuliang (渔梁村), a village dating back to the Sui Dynasty (1500 years ago). What was a mere settlement started to become really wealthy around 600 […]
February 14, 2026