Thirty Rooms To Hide In review

I bought this book because ‘Hey Whipple, Squeeze This’ is my bible and got me into advertising. I didn’t expect such a private and personal book, nor Luke Sullivan to be able to write such a thing. But this book is totally separate of the other, and creates a thirty-room-world of its own. The stories are so vivid they bring back memories of my own growing up.

Latest

The Return of Magic

The Return of Magic

My first time in an airplane was in some Cessna 25 years ago. I had never imagined I’d ever sit in a plane, because that was something for rich people. But then after our visit to Legoland in Denmark, my dad decided we’d see the park from above. The whole was so inconceivable, not just […]
November 11, 2025
Toilet Egg Pancake

Toilet Egg Pancake

Sometimes a place or thing becomes super memorable not despite its odd name, but because of it. In Kunshan (昆山) there’s a place that sells ‘Toilet Egg Pancake’ (厕所蛋饼), because their original store was next to a public toilet. It has already moved on, but the name remains. While their pancakes are so good (and […]
November 10, 2025
These Same Roads Again

These Same Roads Again

My parents visited Shanghai for the first time in seven years, and even though the city has changed a lot, I dare say it has changed not as much as I have. Sure. On the surface of Shanghai, a lot of stores have come and gone since 2018, and large areas of the city were […]
November 5, 2025
To Taipei and Back in a Day

To Taipei and Back in a Day

I got the chance to travel from Shanghai to Taipei and back in one day. Rather impractical, very tiring, but still worth it. Because you could stay at home for ten weekends and watch fifty movies, and still not have as many impressions as this. I will refrain from acting as if now I know […]
November 3, 2025