I expected a business book but this is so much more. And it’s surprising, right away from the first page. Phil Knight writes well, and it’s obvious a lot of time has been put into the story of Blue Ribbon and Nike. There are the narratives of financing the company, the legal cases, and the factories, but this is not so much about business as it is about a vulnerable individual. We see Knight’s hopes, fears, motivation. The hard work, the luck, the gratefulness. The whole human side. This is what memoirs should be. There is leadership and business advice in here, but above all, it’s a joy to read.