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Advertising as a sport

Advertising as a sport

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.” That was said by Vince Lombardi. He was talking about American football, but the meaning of the quote could go way beyond that. Sport is many things; competition, business, […]
September 10, 2011
Don’t mock the Bieber

Don’t mock the Bieber

Justin Bieber – the kid with a whole legion of teenage girls behind him and an even bigger army of grownup misanthropes who hate him with a passion. Bieber makes an excellent target to bully, specially because of his elated fans. Though in a sense, his popularity is a form of democracy. Saying Bieber is […]
August 10, 2011
A few days of madness

A few days of madness

Often, the first think people shoot at you when at ad-contest is finished is the peculiar question “Did you win?”. And whilst it is questionable whether winning is key to a competition, it sort of makes the rest look less valuable. Besides, it kinda leaves a bad taste in your mouth to say you didn’t […]
August 2, 2011
Retrospect on the Cannes Lions 2011

Retrospect on the Cannes Lions 2011

Sunday, the 19th of June, 2011: The Cannes Film Festival was over. The celebrities where flown back to Beverly Hills. Their trash was removed, the red carpet was vacuumed and the champagne glasses where cleaned. It was time, for the Advertising Festival. Roughly 9000 people with jobs in advertising came to Cannes and collected their […]
July 10, 2011
Hans van Dijk

Hans van Dijk

Hans van Dijk started his career in 1976 at Ogilvy & Mather in Amsterdam, to join Kuiper & Schouten in 1985. He (and others) started Low Digital in 1997 and in 2001 the Amsterdam based Skipintro, where he still works as CD today. Hans did heaps of work in the Netherlands, making him one of […]
June 10, 2011
Diane Costa

Diane Costa

Diane Costa has over fourteen years of experience in advertising & branding of all types of business. She’s owner and MD at Marketing Mechanics in Sydney, Australia and worked with blue-chip companies like Vodafone, McDonald’s and Cadbury. On top of that, she’s an associate member of the Australian Marketing Institute and owns an internet store […]
May 10, 2011
OBL in ads

OBL in ads

Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard […]
April 20, 2011
Peterson Joseph

Peterson Joseph

He’s a very talented illustrator with great passion for what he does. Peterson Joseph, also known as ‘Leaky Penny’, was born and raised in Montreal, Canada and went to study Illustration and Design at Dawson College there. He now lives in Toronto, where makes fantastic energetic illustrations, inspired by music such as jazz and hip […]
April 10, 2011
2011 april fools

2011 april fools

I suppose April 2 is a good day to look back on the ‘not-so-serious’ announcements made yesterday, although most of them where made pretty seriously. ` LinkedIn The business-oriented social networking site filled the usual ‘People You May Know’ with some rather unusual names. Playmobile Apple Store This might actually have a chance of succeeding, […]
April 2, 2011
Content is catalyst

Content is catalyst

Listening to the old internet dail-up sound definitely takes me back to a time, not so long ago (10 years?) where I had to ask my parents every time if I could go on the internet. The computer would use the telephone line, so we couldn’t receive any phonecalls (and to be honest, I for one […]
March 23, 2011