Father, speaker, writer and founding partner of Valuebridge; an Amsterdam based consulting company that supports companies on strategic identity issues. His personal expertise lies in strategic decision making on positioning, brand portfolio strategy and the resulting organizational change. He helped answering this Q&A. Could you tell us a bit about yourself? I grew-up in and […]

Last week the city of Cannes in the French Rivera was the week-long epicenter of advertising, as it hosted the 59th Cannes Lions International Festival of Creativity. For me it was the 2nd time of going there. Last year was was overwhelming for me, as a tsunami of experiences and knowledge made a lasting impression […]

She worked at Publicis Graphics, but now – as a cheerful lady from Beirut, Fidele Hage directs a team of youngsters and works with people from multinational backgrounds, who come from agencies like FP7, Impact BBDO, TWBA, Publicis and Leo Burnett. She does this at a boutique agency called PEOPLE. Could you tell us a bit […]

She reigns her sharp pencil all the way from Mumbai, India, where she works as a copywriter at an advertising agency. In addition, she holds the self proclaimed title of ‘wannabe professional nitpicker’ and has her own view at life. She expresses that view in her spontaneous way of writing, as she, with tongue firmly […]

UPC Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name […]

A great many interests pop up in his career, so Bruno Setola simply calls himself ‘Head of Applied Imagination’. Having previously worked for twelve years in various creative studios, Setola now finds himself developing a curriculum for Cross-Media Advertising at the Willem de Kooning Academy in Rotterdam. He also investigates new directions in communication technology, […]

‘Sssh.’ Poster for the library, where a catechistic absence of sound is cherished. Font design Working iPad app based on classic playing carpet (view video) Poster on the font Klavika Serpentalis t-shirt design Kingfisher Barcelona Website for Hospice Eesinge Laptop School of Rock, Sydney, Australia Poster for North Sea Jazz Poster for Spartan Logo’s Eve […]

My dad is a radio hobbyist, and when HAM radio amateurs make a connection, they send each other a QSL card. I made a dozen of designs for him and his fellow club members.  

India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a great time, so the past fourteen days I’ve spend my time in one of the craziest cities on the planet. The city carries a huge enigma with the ability […]

There have been an abundant amount of researches to human behaviour; about which colours stimulates purchases and what kind of spontaneous humor works best – and a lot about why people share online. Yet, most of these researches presume that participants consciously know why they share, resulting in ‘sharing motives’, such as; ‘to build relationships’ […]