LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

The Path and Meaning

The Path and Meaning

“We walk down the path in Xikeng.” Three years ago, I started a note with that sentence. We visited a row of villages in the south of Zhejiang, and Xikeng (西坑) was at the end of the day — the least touristified town of them all. The village had dozens of old buildings, sliced by […]
February 4, 2026
Kunshan Diorama

Kunshan Diorama

Today, I’m visiting Zhengyi Old Street (正仪老街) in Kunshan — a city wedged in between Suzhou and Shanghai. This old street is a leftover slice in between other parts properly planned by the city. On the horizon, I can see construction cranes, as if they are threatening the area; ‘we are coming to you next’. […]
January 17, 2026
Hyperreality

Hyperreality

It’s 06:30 in the morning and I’m driving to the San Gabriel Mountains, north of Los Angeles. I’ve been trying to sleep after an exhausting week at CES, but I’m too excited for this hike and can’t wait to depart the Airbnb we’re in. Every visit to the United States is an adventure. The most […]
January 15, 2026
In Praise Of Writing (And the Case Against AI)

In Praise Of Writing (And the Case Against AI)

If George Orwell, one of the best essayists, were alive today, he’d be firmly against AI. Not because of 1984 or ‘Big Brother’, but because in ‘Why I Write’, he listed four motives for writing; Historical impulse Political purpose Aesthetic enthusiasm Egoism   Neither of these motives survives if you let AI do the writing […]
January 14, 2026