LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

A summer’s day in autumn

A summer’s day in autumn

Set an alarm to 05:00, take a taxi to the train station, get onto the train, switch in Hangzhou, and get off in Tonglu (桐庐), take another taxi — to arrive 4 hours and 330 kilometers away from home. For a hike. Maybe it’s crazy, but the alternative is to stay home. You’ll have plenty […]
October 12, 2025
Mary in Qibao

Mary in Qibao

We’re in Qibao (七宝古镇) — an old water town swallowed by the city of Shanghai, now turned into a tourist attraction. In the center stands a moon bridge, surrounded by heavily renovated buildings that now house shops selling fridge magnets or bites such as ⁠tangyuan, scallion pancakes, red bean cake, and parts of pork or […]
October 11, 2025
Empty shops

Empty shops

If you squint your eyes, you can still see a busy little street here. The shops on Wangxin Road (王新街店铺) near Gaoqiao (高桥) in Pudong, were built in the late Qing Dynasty but now face an uncertain future. They’re not labeled for demolition (the character 拆 isn’t shown), but there are many tags of landlords […]
October 11, 2025
My favorite places in Shanghai (2025 update)

My favorite places in Shanghai (2025 update)

I saw this message from Curt about how difficult it is to love Shanghai, and there’s some truth in that. Maybe it’s too big a city to love, and I just love some specific locations of Shanghai. Let me have a go. Ye Garden Ye Garden (叶家花园), a ~100-year-old park in Yangpu, hidden behind a […]
October 10, 2025