LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

Cobblestones and Lions in Longmen

Cobblestones and Lions in Longmen

I know I take too many photos, and I know I should remove some for brevity. But it feels to me that each of these views is worth capturing, as if to store it in a jar for storage. When I no longer live in China, I want to look back on these trips, to […]
February 18, 2026
Chinese New Year shopping in Majin

Chinese New Year shopping in Majin

We’re in Majin Village (马金镇) in Zhejiang, a day before the Chinese New Year starts. Everyone’s busy doing some final shopping or getting a haircut before the festival — and the weather reaching 22 °C in February helps bring people outside. Meat, spices, offerings, flowers, yoghurt, cookies, barbeque, trinkets, posters, vegetables, soap, new shoes — […]
February 17, 2026
Dutch Signs in Xixinan

Dutch Signs in Xixinan

It’s a foggy morning in Xixinan Village 西溪南村, a village near Huangshan. I’m tired of sleepless nights with a 5-month old baby, but I equally want to take this opportunity to take some photos, so I’m outside the door at 06:30. Watertowns like this are usually crowded during the day, but deserted this early. Xinanxi […]
February 16, 2026
A Dam in Yuliang

A Dam in Yuliang

After Zaotai Village, we’re driving around the Huangshan (黄山) area, which is surrounded by dozens of historical towns, and we’re trying to pick the least touristified ones. Today we’re in Yuliang (渔梁村), a village dating back to the Sui Dynasty (1500 years ago). What was a mere settlement started to become really wealthy around 600 […]
February 14, 2026