Days that have everything

Maybe in a normal marketing career you’d want a high office you’d never have to leave because you’d have specialists all around you. You use consumer research or trend reports, and once a year go on a *consumer safari*. From your high office you never have to talk to *real people* (whatever that means). But I love this side of being at GoEast. Talking with future students at Fudan today – with our home-made bikes. It’s such multi-faceted marketing, wich days that have everything.

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Hyperreality

Hyperreality

It’s 06:30 in the morning and I’m driving to the San Gabriel Mountains, north of Los Angeles. I’ve been trying to sleep after an exhausting week at CES, but I’m too excited for this hike and can’t wait to depart the Airbnb we’re in. Every visit to the United States is an adventure. The most […]
January 15, 2026
In Praise Of Writing (And the Case Against AI)

In Praise Of Writing (And the Case Against AI)

If George Orwell, one of the best essayists, were alive today, he’d be firmly against AI. Not because of 1984 or ‘Big Brother’, but because in ‘Why I Write’, he listed four motives for writing; Historical impulse Political purpose Aesthetic enthusiasm Egoism   Neither of these motives survives if you let AI do the writing […]
January 14, 2026
Secret Listening #6

Secret Listening #6

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]
December 27, 2025
Chosen Streets

Chosen Streets

A week ago, I saw a nearby old lane (小湾老街) on Xiaohongshu — but when I wanted to take a look there, I found it was already demolished and turned into some kind of factory. I checked back on Xiaohongshu and saw that indeed, the last posts were from early 2024. There was a feeling […]
December 21, 2025