Days that have everything

Maybe in a normal marketing career you’d want a high office you’d never have to leave because you’d have specialists all around you. You use consumer research or trend reports, and once a year go on a *consumer safari*. From your high office you never have to talk to *real people* (whatever that means). But I love this side of being at GoEast. Talking with future students at Fudan today – with our home-made bikes. It’s such multi-faceted marketing, wich days that have everything.

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A Dam in Yuliang

A Dam in Yuliang

After Zaotai Village, we’re driving around the Huangshan (黄山) area, which is surrounded by dozens of historical towns, and we’re trying to pick the least touristified ones. Today we’re in Yuliang (渔梁村), a village dating back to the Sui Dynasty (1500 years ago) — a town that started to become wealthy around 600 years ago, […]
February 14, 2026
The Last Road To Zaotai

The Last Road To Zaotai

The road becomes too small for cars to drive on, so we park, pack our bags, and continue on foot. Two donkeys are waiting where the path starts, and they — like us, are going to the abandoned village of Zaotai (皂汰村). We departed in the morning from our hostel in Sanyang (三阳镇), a village […]
February 13, 2026
The Path and Meaning

The Path and Meaning

“We walk down the path in Xikeng.” Three years ago, I started a note with that sentence. We visited a row of villages in the south of Zhejiang, and Xikeng (西坑) was at the end of the day — the least touristified town of them all. The village had dozens of old buildings, sliced by […]
February 4, 2026
Kunshan Diorama

Kunshan Diorama

Today, I’m visiting Zhengyi Old Street (正仪老街) in Kunshan — a city wedged in between Suzhou and Shanghai. This old street is a leftover slice in between other parts properly planned by the city. On the horizon, I can see construction cranes, as if they are threatening the area; ‘we are coming to you next’. […]
January 17, 2026