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USA

Hyperreality

Hyperreality

It’s 06:30 in the morning and I’m driving to the San Gabriel Mountains, north of Los Angeles. I’ve been trying to sleep after an exhausting week at CES, but I’m too excited for this hike and can’t wait to depart the Airbnb we’re in. Every visit to the United States is an adventure. The most […]
January 15, 2026
Towards the light

Towards the light

We depart from Los Angeles for a five-hour drive. The desert we’re crossing slowly turns to night — and as we near the city, the glow from Las Vegas draws out the silhouette of the mountains in front of it. We’re driving underneath the stars and among other cars, and it feels like we’re going […]
January 22, 2025
No signal

No signal

After attending the world’s biggest tech event, it’s nice to go to a place without any cell phone signal: Calico Basin of the Red Rock Canyon, near Las Vegas. ‘No cell phone signal’ isn’t a metaphor or anything. Having my Uber drop me off here wasn’t an issue, but when I finished the trail, I […]
January 14, 2024
My first visit to the United States

My first visit to the United States

This is my first time in the United States. It’s just a business trip and we don’t really go anywhere, but I’m super excited. Despite being from the Netherlands, I’ve grown up with the USA around me. Movies, TV series, music, brands, video games. Names of states and cities that I’ve never been to feel […]
October 27, 2023