(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

A summer’s day in autumn

A summer’s day in autumn

Set an alarm to 05:00, take a taxi to the train station, get onto the train, switch in Hangzhou, and get off in Tonglu (桐庐), take another taxi — to arrive 4 hours and 330 kilometers away from home. For a hike. Maybe it’s crazy, but the alternative is to stay home. You’ll have plenty […]
October 12, 2025
Mary in Qibao

Mary in Qibao

We’re in Qibao (七宝古镇) — an old water town swallowed by the city of Shanghai, now turned into a tourist attraction. In the center stands a moon bridge, surrounded by heavily renovated buildings that now house shops selling fridge magnets or bites such as ⁠tangyuan, scallion pancakes, red bean cake, and parts of pork or […]
October 11, 2025
Empty shops

Empty shops

If you squint your eyes, you can still see a busy little street here. The shops on Wangxin Road (王新街店铺) near Gaoqiao (高桥) in Pudong, were built in the late Qing Dynasty but now face an uncertain future. They’re not labeled for demolition (the character 拆 isn’t shown), but there are many tags of landlords […]
October 11, 2025
My favorite places in Shanghai (2025 update)

My favorite places in Shanghai (2025 update)

I saw this message from Curt about how difficult it is to love Shanghai, and there’s some truth in that. Maybe it’s too big a city to love, and I just love some specific locations of Shanghai. Let me have a go. Ye Garden Ye Garden (叶家花园), a ~100-year-old park in Yangpu, hidden behind a […]
October 10, 2025