(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

Goodbye to Guanyin

Goodbye to Guanyin

It’s a Saturday morning, and we’re in a taxi on the way to the airport. My clothes cling to my body and already reek of sweat, and that’s even before our 12-hour flight has started. Today I woke up at 5:30 to get up early and throw away the last furniture and items we used […]
June 30, 2026
Half a Jin, Eight Liang

Half a Jin, Eight Liang

Learning Chinese, or any language, makes you more aware of language in general. And one thing that surprised me is that, despite Mandarin being so different from my mother tongue (Dutch), both languages reach for the same units when weighing things: the kilogram (公斤, gōngjīn) and the half-kilogram (斤, jīn). It’s a small thing, but […]
June 24, 2026
Cake and Timepieces

Cake and Timepieces

There are multiple ways to define Shanghai. There’s the more modern version, with beautiful lanes full of expensive yoga studios or artisan coffee shops, lined with the London Plane Tree (法国梧桐) and the Wukang Mansion (武康大楼), and renovated parks like the North Bund (北外滩) and West Bund (西岸). There’s also the Shanghai as the international […]
June 23, 2026
A candle in Minnesota

A candle in Minnesota

It’s Wednesday morning, and I’m in Saint Paul, Minnesota, attending the morning mass at St. Bernard’s church. It’s about twenty years since I last attended a mass, and the first time I’ve ever done so voluntarily. I’m sure I’m drawn to this church near my Airbnb, compelled to go in, but I find it hard […]
June 14, 2026