LLGD.NET

Together with a Jonas Kamber, I ran Lookslikegooddesign, which later moved to LLGD.NET. Jonas did most in the founding years, I from 2012 to 2014. I’d select designs from submissions but also the likes of Behance, crop them onto the right size and have three posts per day, catering to around 15.000 visitors per day, or 21 million in total during the time the website was live.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Latest

Clothes Making Clouds

Clothes Making Clouds

There are so many ways to define Shanghai, yet a few popular icons do a lot of the talking. As the international metropolis and a symbol of China’s rising economic power, there’s the Lujiazui (陆家嘴) skyline — with the Oriental Pearl Tower (东方明珠) and high offices of Chinese and multinational corporations. There’s the Maglev train […]
May 5, 2026
Passing on the Baton

Passing on the Baton

Day 2876 in Shanghai and I’m walking with Hasse on Dongdaming Road (东大名路) in the Hongkou district. In 2018, I lived next to this road; here I registered my first Chinese bank account, bought my first baozi in a FamilyMart, and it’s here that I photographed so many random things because Shanghai was all new […]
April 13, 2026
Arriving at an emotion

Arriving at an emotion

Before moving to China, I wondered what it’d be like to live in an entirely different environment — and it was the same for holidays like Cambodia or Vietnam, or when Hasse was born. You try to imagine these things and how they’d make you feel, how you’d react, or what they’re like. But everytime […]
April 10, 2026
People of Nantong

People of Nantong

I’m carrying Hasse around in Nantong (南通), in the historical block surrounded by the Haohe River (濠河) — while Eva in the hospital visits a sick relative. Hasse, being a seven month old baby, is a true 显眼包 (eye-catcher), so dozens of bypassers turn their head or want to touch her (which I quickly have […]
April 4, 2026