UNESCO, promoting Dutch heritage

By:  July 4, 2017 Categories: 

Late 2016, the nine Dutch heritage locations joined together to start a collaborative promotion campaign, aimed at raising Dutch visitors to their locations. Problematic was that more than two-thirds of all Dutch citizens have never visited a UNESCO heritage location in the Netherlands.

Take for example the windmills of Kinderdijk. Over 80% of the visitors are foreigners. So the foreign tourists were finding their way to the locations, while Dutch citizens were not.

To use the irony in this situation, foreign tourists (in their own language) promoted the Dutch heritage locations to the Dutch citizens. 
All around the campaign slogan:
‘Our World Heritage locations are world famous, soon also in the Netherlands’.

Latest

Torrential rain and colorful umbrellas

Torrential rain and colorful umbrellas

I was planning a bike ride, but then saw it was drizzling, so I carried Hasse outside — underneath an umbrella — to go get a coffee. Yet the rain was so heavy we just hid underneath the canopy in front of a supermarket to see some of the chaos unfold. I’ll miss these streets […]
May 25, 2026
Streetside in the AI Park

Streetside in the AI Park

Be skeptical of sweeping stories about China, regardless of how good or bad they portray things. The technological advancements mentioned in the news may be even more profound in reality, but not as widespread as shown. The GDP growth has lifted hundreds of millions out of poverty, but real wealth is mostly concentrated in coastal […]
May 16, 2026
Clothes Making Clouds

Clothes Making Clouds

There are so many ways to define Shanghai, yet a few popular icons do a lot of the talking. As the international metropolis and a symbol of China’s rising economic power, there’s the Lujiazui (陆家嘴) skyline — with the Oriental Pearl Tower (东方明珠) and high offices of Chinese and multinational corporations. There’s the Maglev train […]
May 5, 2026
Passing on the Baton

Passing on the Baton

Day 2876 in Shanghai and I’m walking with Hasse on Dongdaming Road (东大名路) in the Hongkou district. In 2018, I lived next to this road; here I registered my first Chinese bank account, bought my first baozi in a FamilyMart, and it’s here that I photographed so many random things because Shanghai was all new […]
April 13, 2026