Two years in China

Today marks two years in China. All these days have stretched time and have given me much more than two years would justify. Highs and low, for which somehow I’m both grateful. Time slowly consumes you, until it wins. And yet it’s measured in experiences, not in years alone. Thank you China.

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How much to spend on marketing?

This is the sort of trick question that typically raises the dogma of “3 to 6 percent of revenue”. But all that does is make you approach your marketing backward, by starting your strategy with the budget. A strategy is a response to a challenge, so why start with the budget? Instead, plot a business […]

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The many cities above line 5

Lao Zhou sits on the courtesy seat of the subway with a bag of spinach and pork between his feet. For the past six decades, his life was lived around the creek and the buildings next to it. Sepia-tinted memories of a thousand bicycle rides alongside the water, girls, and French Phoenix trees — the […]

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The big wait

Imagine being the doctor of a professional football team. You studied at a medical school for years, and now you sit on the bench — match after match — while nothing happens. Of course, because professional football players rank among the world’s fittest people. You watch every game from the sidelines, but you’re bored out […]

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