Folding Beijing is a simple story, yet it carries incredible depth by combing Chinese conventions within a futuristic scenario alongside a powerful message. Quarrels are made in an apartment flat, baijiu is served in a state of surveillance, chow mein alternates with autonomous cars, and a girl has to choose between romance and money. It’s […]
Each virtue carries a vice, and in case of ‘Anna and the King’ it’s the extreme amount of detail. Margaret Landon describes Bangkok of the late 19th century through the eyes of an unlikely English teacher. The widow Anna Leonowens arrives in Bangkok with her son, and observes it with both admiration and disgust, as […]
(Originally posted on Seventy-Magazine.com, translated in Dutch for MarketingFacts) Around ten years ago, when you used a urinal in a popular bar or cinema in Europe, chances were you had an advertisement poster in your view, with a big QR code in the lower right corner. Western marketeers used the QR code primarily to redirect […]
(Originally posted on Seventy-Magazine.com, and in Dutch on Marketingfacts) When we think about China, we often reduce nuances to black-and-white absolutes. Either China is a country with oppressed people and smog-filled skies, or it is the juggernaut that will inevitably rule the world’s economy. Neither of these views is particularly useful, and rather than debating […]
(Originally posted on Seventy-Magazine.com) With 300 million rich Chinese consumers, China’s takes an 8.9% share of the global luxury market — although it’s probably more if you consider Chinese tourists who buy luxury products outside of China. On the surface, luxury advertising in China is similar to that in the West. There are all the […]