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SketchAs a child I played around with drawing software on an old Windows 95 machine. As a teenager, I nicked videos from YouTube or recorded game footage to make compilations on music. I modified in-game models and textures, or created my own 2D games. The twenty-something me graduated in graphic design and advertising, and developed a love for writing and a skepticism for most advertising.

For years I’ve blogged for various outlets, such as LooksLikeGoodDesign, iGP Manager, BadgerGP, and Coanda Simsport. I was Vandebron’s second employee, and helped develop its identity and growth to 70.000 customers. I’m now part of Virtual Racing School’s marketing team, and strategy planner at the international advertising agency KesselsKramer.

I’m an idealist, but not stupid. Within our lifetime, we can solve climate change and end world poverty, and allow wellbeing for us all.

Personal details

Name: Jaap Grolleman
Birthday: 15th July 1989
Nationality: Dutch
Hobbies: Writing, reading, motorsports
Favourite books: The Fountainhead, Ender’s Game, Burning the Days, 1984, The Limit, Sapiens, The Core


Language skills: I speak Dutch and English fluently
Key qualifications: Content marketing, brand strategy, and copywriting
Applications: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office (Word, Excel), Google Docs, Joomla, WordPress, Mailchimp, Salesforce, Marketing Cloud


Willem de Kooning Academie, Rotterdam, the Netherlands
Bachelor of Design
Major: Advertising
Minor: Branding
2010 – 2014

Grafisch Lyceum, Deltion ROC, Zwolle, the Netherlands
Graphic Design
2006 – 2010


Social Media Monitoring, Webcare & Publishing
Company medic

Code Academy


Junior strategy planner
July 2016 – present

Copy & content
January 2016 – June 2016
February 2014 – December 2015

I helped built Vandebron’s brand, voice and identity. Initially I worked on copywriting, graphic design, photography, PR, event management and social media. Later on, I managed the small team that did all of this, producing and publishing content like videos and photos on a weekly basis. In two and a half years, the company grew from zero to 70.000 customer.

“Vandebron has hands down the highest quality social media presence, the customer engagement speaks for itself. Vandebron have 25 time the engagement of CEC, with very high rates of sharing and comments. Furthermore, 9o% of Vandebron’s Facebook posts are about Vandebron itself, whereas 90% of CEC’s posts feature other solar energy related news which are not directly related to CEC.” Source

“As a marketeer I’m surprised by Vandebron. It’s wonderful how a brand can interact so positively with their customers and suppliers. This gives an energy boost!” Source

“Vandebron combines commerce with social relevance really well, in a logical way. The company brings forward a balanced marketingmix: its name, website, promise, nearby, zeitgeist, small, Dutch. It’s nice to see how big you can become with local relevance.” Source

November 2009 – December 2014

I love to show the good of the world and inspire others, and that’s exactly what LLGD.NET was for. In five years the website catered high quality visual design to around 21 million visitors.

“LLGD.NET has a rather nice interface, and highly qualitative and visual content. Jaap Grolleman is the man in charge, and he sailed this course for four years with his editorial choices on identity, typography, object design, fashion and photography. Treat yourself!” Source

“I found myself on website LLGD.NET for some great visual stimulation. It was one of those lunch time rabbit holes you find yourself in sometimes. no plan of where I’m go so going with the flow. This website has no interference from descriptive text — just big beautiful, tiled images. It felt like creative syrup I drank in with my eyes.” Source

Arnold Amsterdam
Intern – Creative
July 2013 – October 2013

JWT Amsterdam
Trainee THINK – Creative
February 2013 – July 2013

Usual Suspect
Intern – Creative
August 2011 – June 2012

Koninklijke Boom uitgevers
Intern – Graphic designer
August 2009 – January 2010

Marketing Mechanics
Intern – Lead designer
January 2009 – July 2009

Drukkerij Copydruk
‘t Harde
Intern – Graphic designer
March 2008 – June 2008

Extracurricular activities

Virtual Racing School
Content creator
June 2016 — present

Virtual Racing School is an online telemetry tool for motorsport simulator, providing a platform for team collaboration, insight in data, and an academy filled with racing knowledge.

Coanda Simsport
February 2016 — March 2017

Coanda Simsport is one of the world’s top eSport and sim racing teams, winning the 2016 iRacing Blancpain GT Series World Championship, the 2016 iRacing World Championship Grand Prix Series, the 2016 iRacing 24 Hours of Le Mans and the 2016 iRacing 24 Hours of Daytona.

International Sim Racing Federation
Interim board member
September 2016 — March 2017

Badger GP
February 2015 – November 2016

Part of the BadgerGP staff writers in its most successful years to date.

iGP Manager
Social media manager
April 2013 – July 2014

Social media & PR

While working for various companies, or merely poking fun online, I’ve reached the frontpage of Reddit, 9GAG, Dumpert, WTF1, as well as created countless of content for the likes of Facebook, Twitter, and YouTube, and press releases that’ve reached newspapers or the frontpage of the NOS.

Guest classes

Bildung Academie
Hogeschool van Amsterdam, project Douane
Hogeschool van Amsterdam, project Vandebron


Graphite Pencil – D&AD New Blood Award
Launch of the Year Award (with Vandebron) – Dutch Marketing Awards
Nominee — DJ100
Toekomstdenker OneWorld
Nomination CLIO Awards – Amnesty Unlock
3rd prize Dutch Young Creatives, Canal Company pitch
Nominated ADCN Young Talent award, ADCN
1st prize Boomerang Create, Elsevier pitch
1st prize Dutch Young Creatives, ThermaCare pitch
2nd prize Dutch Young Creatives, Radio 4 pitch
TIME’s Person of the Year


Why did kamikaze pilots wear helmets? – Quora Weekly Digest
‘Ik wil geen gecensureerde chips’ – OneWorld
Meer waarde toevoegen door minder te doen – MarketingFacts
Het klimaat trekt zich niets aan van grenzen – OneWorld
Consument neemt de hoofdrol in de transitie naar duurzame energievoorzieningen – DuurzaamNieuws
Internet, I love you, but you need some goddamn perspective – Quora Weekly Digest
Amnesty Unlock – Adsoftheworld
Why I hate Instagram – Bits (by The New York Times)
Innovatie als vorm van protest – Duurzaamheidskompas
Nieuwe smaken tandpasta of media met betekenis? – OneWorld
Stad met 432.610 energieleveranciers – Stadsleven
‘Waarom ben je creatief?’ – ReclameRidders & Adformatie
International Festival of Creativity (voorwaarden van toepassing) – Adformatie


What Really Matters — Change Our Thinking
Vandebron profiteert van gebrek aan ervaring in energiemarkt — Adformatie & PIM Online
Vandebron geeft marketing pas echt energie — Adformatie
Interview Vandebron — Ineziatief
Interview Vandebron — Hallo Roos
KesselsKramer lanceert campagne Vandebron — MediaNieuws
‘Vandebron wil geen geforceerde reclame maken, maar doen wat wij zelf goed vinden’ – Adformatie
Meesterklas #6: Werken bij Merken – ReclameRidders
Discussieavond: Meer dan het bureau – ReclameRidders
Tegenlicht meet-up, Fossielvrij in Lelystad – Stadmakerij
Jaap Grolleman – Anya Asks People
Zo was het op de Dutch Marketing Awards 2016 – Adformatie
We Took A Quick Peek At This Guy’s Bed-Office And We Absolutely Loved It – Collectively
‘Advice from Three Startups’ & ‘Emerging Energy Solutions’ sessions — Disruptive Innovation Festival


Text me at +31 6 25 43 79 41, email me at, Skype me (jaapgrolleman), or follow me on Facebook, InstagramTwitter, Quora, Linkedin, Goodreads, TripAdvisor, Spotify, or Reddit.