(Spec) ads

UPC
Wi-fi names are just advertising spaces which internet providers don’t use. Our idea, as proposed to UPC, is to change standard wi-fi names like ‘UPC24408’ to names like ‘Blistering Fast UPC’, for all your neighbours to see. Since those same neighbour might be on UPC as well, we’ve made a list of network name to differentiate, instead of numbers, turning your wi-fi, into an ad.

Museum Booijmans van Beuningen
The museum ‘Boijmans van Beuningen’, in Rotterdam is plagued by chewing gum, sticked on the pavement around their entrance. To prevent and solve this, we plan to place an empty frame for visitors to stick their gum on. When filled, the artwork will be placed inside the museum, as a piece of art, and a gentle reminder.

Opel Ampera
80 kilometers on a single battery charge.

Calvin Klein sunglasses

Harley Davidson + Pink Ribbon

McDonald’s

Muk Shampoo

131 008 Taxi

Pets Palace

MuzyQ

Cup-a-Soup

Jamin Chocolotto
You win ‘millions’ in chocolate letters. Compete with Twitter.

 Labello

 

 

 

Latest

Forgotten patch of land

Forgotten patch of land

The hardest thing to get in Shanghai is silence and solitude, yet there’s this strip nearby our apartment that does provide these things — a patch of land that city developers had no use for. The first time I came here and entered, suddenly something felt weird until I realized it was the absence of […]
March 27, 2026
Cobblestones and Lions in Longmen

Cobblestones and Lions in Longmen

I know I take too many photos, and I know I should remove some for brevity. But it feels to me that each of these views is worth capturing, as if to store it in a jar for storage. When I no longer live in China, I want to look back on these trips, to […]
February 18, 2026
Chinese New Year shopping in Majin

Chinese New Year shopping in Majin

We’re in Majin Village (马金镇) in Zhejiang, a day before the Chinese New Year starts. Everyone’s busy doing some final shopping or getting a haircut before the festival — and the weather reaching 22 °C in February helps bring people outside. Meat, spices, offerings, flowers, yoghurt, cookies, barbeque, trinkets, posters, vegetables, soap, new shoes — […]
February 17, 2026
Dutch Signs in Xixinan

Dutch Signs in Xixinan

It’s a foggy morning in Xixinan Village 西溪南村, a village near Huangshan. I’m tired of sleepless nights with a 5-month old baby, but I equally want to take this opportunity to take some photos, so I’m outside the door at 06:30. Watertowns like this are usually crowded during the day, but deserted this early. Xinanxi […]
February 16, 2026