I helped built Vandebron’s brand, voice and identity. Initially through copywriting, graphic design, photography, PR, event management and social media — later on leading a small team that did this, producing and publishing content like videos and photos on a weekly basis. In these two-and-a-half years, Vandebron grew from 0 to 100.000+ customers. “Vandebron has hands […]
I helped out a game called iGP Manager with their social media and on-website content, creating dozens of Facebook and Twitter posts, but also competitions such as the livery contest, which used the in-game mechanics.
The evening before the Italian Grand Prix of 1961, Wolfgang von Trips, speaking on the dangers of racing, replied to a journalist: “It could happen tomorrow. That’s the thing about this business, you never know.” Von Trips was always going to be Germany’s first World Champion, until that promise, along with the lives of fifteen […]
In the night of 29th to 30th October, 2012, Hurricane Sandy reached the isle of Manhattan in New York. Due to flooding, a transformer of Con Edison exploded on 14th Street, causing a huge power loss in Lower Manhattan. More than one million New Yorkers were left without power, some over eleven days long. For […]
There’s a mantra for writers that says one can only be a good writer if he or she writes lots, but reads even more. Some Japanse painters observe for hours, only to paint the object in mere minutes. Others, argue you can only become good by doing, whatever the skill. Whatever the balance, or theory, you […]
On my first day at Vandebron — or Republiq, as it was then called — I had to construct a password that contained numbers, for which part I picked the date, ’10_2’, which is today. Working here, as a writer, blogger, brand journalist — or whatever you would could call what I do — is […]
When the clutch of his Ferrari 250 GT failed, Ferruccio Lamborghini had enough. The Italian, rich from building tractors, had already returned four times that same year to the factory in Maranello. With his fifth return, he stepped to the office of the twenty year older Enzo Ferrari, to tell about the woes of the […]
The past five years I’ve spent a lot of time blogging. Yesterday, during the fourteenth edition of Pancart, I got to share some of the things I’ve learned from that, with an momentous bunch of people, from Switzerland, Namibia, South-Africa, India, Hungary and France. In Amsterdam. This is my presentation from yesterday, in, obviously, a blog post. […]
Mid-February this year, I joined the startup Vandebron as a copywriter, two months before its launch. The small team was working at full speed to meet the deadline for launching the world’s first online peer2peer energy marketplace. In joining I had little time to learn, so I figured out the things I didn’t fully understand […]
In the night of August 3, 1914, German troops invaded Belgium, bringing an end to the first era of motor racing that had started in 1894. An epoch of ‘horseless carriages’ powered by petrol, kerosene, steam or electricity. Experimental cars balancing on thin and flimsy tyres, lacking suspension, stopping power or protection against the elements. […]
